Category Archives for "Sports & Entertainment"

Guerrilla marketing—a case study of the launch of Ottawa Business News, OBN[1] Bruce M Firestone, PhD Guerrilla marketing, GM, is in danger of becoming a lost art replaced by social media advertising and influencer promos. Still, you never know when something old might become new again, so I decided to retell the story of how […]

AIR JORDAN BREAKS THROUGH TO THE OTHER SIDE Bruce M Firestone, PhD I learned recently (mind you from watching an Amazon Prime film, Air, courting a legend starring Matt Damon as Nike sports marketing executive, Sonny Vaccaro, and Viola Davis as Michael Jordan’s mom, Deloris Jordan, a brainiac sports representative) that it was Michael and […]

In the early days of the Ottawa Senators, it was all about creating magic in terms of building design and operation/presentation. The Palladium (now Canadian Tire Centre) was designed to model the Roman Coliseum and there was even talk about dressing servers and security personnel in Roman garb 😊 Modern game day entertainment/production in stadiums/arenas […]

How old are the modern Ottawa Senators? To answer this question, I just ask my daughter Jessica (the youngest of our five kids) how old she is. Why? Because my spouse, Dawn Macmillan, was 9-months pregnant with our baby who was due the day after I had to leave to arrive on time for the […]

[Excerpt from Gadgets and Gizmos—how to tell if you own a real business or just an expensive hobby  available from, https://brucemfirestone.com/product/gadgets-and-gizmos/] I realize this is a somewhat self-serving headline since I am a real estate investment and business coach and my spouse is a California-based CTI[1]-trained life coach, but don’t take my word for it—listen […]

Years ago, I wrote, Why Cheering for the Maple Leafs is… Unnatural. Essentially, I argue that when your home team does well, whether that is in Van city, Calgary, Edmonton, Ottawa or now Winnipeg or, for that matter, Montreal, it’s good for the local economy, so cheering for the Leafs anywhere but in Toronto is […]

Book review of Pitch Anything, an innovative method for presenting, persuading and winning the deal by Oren Klaff, https://youtu.be/0ihMwKc2Sow With insights from Bruce M Firestone, PhD Plus, how a yoga teacher went from earning just over $30k a year to more than $100k Plus, how Prof Bruce successfully pitched the NHL for an expansion franchise […]

When Ottawa Sun columnist Rick Gibbons asked me this morning for my take on the pending divorce between the Sens and the Sens Foundation… well, this is what I wrote back: I was shocked when I found out what was going on, Rick. The Sens are abandoning Rogers House, Rink of Dreams and 25+ years […]

[If you’d like to send this quiz to your friends without the answers, use this link, https://brucemfirestone.com/40-ottawa-senators-trivia-questions/.] Q1 Which of the following are not founders of the modern era Ottawa Senators? Randy Sexton Bruce Firestone King Clancy Cyril Leeder Answer: King Clancy Q2 When did the modern era Senators start playing again in the NHL? […]

[Try answering these 40 Sens trivia questions yourself, then check your answers against Prof Bruce’s, https://profbruce.tumblr.com/post/161398856579/answers-to-ottawa-senators-trivia] Q1 Which of the following are not founders of the modern era Ottawa Senators? Randy Sexton Bruce Firestone King Clancy Cyril Leeder Answer: Q2 When did the modern era Senators start playing again in the NHL? 1927 1987 1992 1995 […]

I woke up on the Easter long weekend thinking I could help people become successful entrepreneurs by offering a new online course called: Pivot! Start a business in just 3-months w/ practically no money down. “Hi Bruce, I just wanted to say that I was on your Pivot! webinar this afternoon and it was awesome. […]

Mr Francey interviews Bruce M Firestone on Patrick’s everyday millionaire podcast: https://theeverydaymillionaire.ca/episode82-bruce-firestone-making-impossible-possible/ -how to find your why -if you want to change your life, you have to act -how to restart your life at any age -how to really provide yourself and your family for 3-generations -the story of Roy and Tammy, owners of 48-doors […]