Discover how to build an above average real estate portfolio that'll provide for you and your family in perpetuity.

"1 hour with Bruce was worth more than my University Education"

Jacques Taillefer

Teacher, Real Estate Investor

Time For Higher Returns And Real Income Security

Tired of the low returns you've been getting on your mutual funds, stocks, bonds, insurance, 401(k)s, GICs, t-bills, LIRAs, IRAs, IPPs, TFSAs, RRSPs, precious metals, gold, and bank savings account?

With Prof Bruce Coaching, you’ll discover

  • How to get deals properly financed and closed.
  • How to find investors and cash to help you fund your dreams.
  • The secrets to getting higher returns via real estate investing.

If you are one of the 80% of Canadians and Americans who don't have a defined benefit pension plan, if saving millions of dollars to provide for your sunset years just isn't doable, if you are fed up with tech bubbles, fund and financial advisers as well as poor returns from mutual funds, GICs, t-bills, money market funds, bank savings account interest, bank fees, life insurance "investments", the stock market, bonds, LIRAs, RRSPs, TFSAs, 401(k)s, IPPs, IRAs, option trades, day trading, precious metals, gold and other types of investing save and except your own small or medium sized enterprise, one you own and control, and real estate then you'll want to talk to Prof Bruce about his amazing real estate coaching that really works.

Coaching by Bruce Firestone

bruce portrait

Bruce Firestone, B Eng (civil), M Eng-Sci, PhD
Real Estate Investment and Business coach
ROYAL LePAGE Performance Realty broker
Ottawa Senators founder

Learn from someone who has actually been a successful developer, investor and real estate broker as well as Ottawa Senators founder plus has a PhD in urban economics.

If you are looking to get a new business off the ground, remember Prof Bruce has helped over 300 startups in his career so far. Prof Bruce can assist you with: business models, self-capitalization, finance, marketing, sales, sponsorships, corporate organization/structure, creditor proofing, and much more.

By choosing Bruce as your coach, you'll get the following benefits:

Learn to Grow Rich


You will learn to buy smart, hold and grow rich using Warren Buffett's philosophy of tax-free refinancing; Earn independent income through real estate so you can provide for yourself and your family; How to really finance property

Buy Multiple Real Estate Properties

You will learn to own your own home, place of business (if you have a business); Buy three or four residential rental properties (more if you like, but not less), some small commercial and land; Once you hit your target number of doors - STOP BUYING! Instead, crank up the repayments to reduce your amortization period (ie. pay those mortgages off); Once paid you are the bank. All rents come to you!

Become Financially Independent

In about 15 or 20 years, you'll have a decent independent (but, sorry to say, it's not work-free) income of anywhere from $70k to $100k per year and a portfolio worth maybe $2 to $3m, mortgage free by the way. It's get rich, slow but at least you won't be eating cat food when you are an elder. You can aim higher if you want to, but not lower than this.

YES, I'm interested in Prof Bruce real estate coaching! What will I learn? 

✔️Simple approach to real estate investing

✔️How to really finance property

✔️How to implement Prof Bruce's 4-steps to real estate success

✔️How to be a real estate entrepreneur and grow a real business

✔️How to retire with wealth that will provide for you as long as you need (ie. never run out of money)

✔️How to make sure your properties earn above average returns

✔️Learn from someone who has actually been a developer, investor and a broker and who has PhD in urban economics too!

✔️How to earn independent income through real estate so you can provide for yourself and your family


Here are answers to some frequently asked questions:

What do I get?

​What help do you provide?

​What does the coaching process look like?

​How long is your coaching program?

​What happens after?

​How much is it?

What Others Are Saying About Prof Bruce's Coaching

We are all lucky to have you in our lives

Bruce, you are truly an awesome person. Thank you for what you do for people like us—teaching us to be Firestone Institute co-coaches and giving us our own personal business models for success. We are all lucky to have you in our lives

Trish Taylor Co-Founder, GT Global Prosperity Inc

Bruce is a born teacher

I so enjoyed Prof Bruce’s presentation to our home-building group. Bruce is a born teacher, and I should know—I was one for many years. He’s very inspirational and extremely dynamic. I’d love for him to come to our area and show us how to animate our community and local economy.

Shannon McMullan Perivale Gallery, Manitoulin Island ON

Couldn't have achieved the same results without you!

I am so grateful for all your coaching throughout the last six months, Prof Bruce. It's been SO valuable. I am about to close on my first $2 million-plus real estate acquisition (a downtown retail plaza)—I couldn't have achieved the same results without you!

Kara Social Entrepreneur

Real-life examples and stories were a huge bonus

I’d like to thank you and for delivering such a great real estate course, which I enjoyed very much. I learned a lot, and the real-life examples and stories you shared with the class were a huge bonus.

Sam Balam Real estate entrepreneur

Went above and beyond

Having Dr. Bruce Firestone at Bizfest was a huge success. I heard nothing but positive feedback from all our delegates. One delegate said she could have listened to him speak all day. His message is inspiring, and the delivery very relatable and down to earth. Bruce not only delivered but went above and beyond, offering to be available for an additional Q&A session, when one of my other presenters had to back out at the last minute. The fact that the Q&A session was packed, directly following his keynote speaks volumes to how much the delegates enjoyed and respected his message.

Amy Malyon Event Coordinator, Cornwall Chamber of Commerce

Exceptional stories and case studies

What made Bruce’s keynote really special was his charisma on stage; he can definitely charm a crowd. His content about entrepreneurship and the sense of humor in his presentation were awesome, but there’s really one thing that made it exceptional—his stories and case studies. They were powerful and motivational, especially the one on how he persevered in his battle to land an NHL team for Ottawa. That made me feel like I was capable of everything after his talk.

Cedric Meloche Founder, The Box Summit

Students still raving about your course

The students are still raving about your course, Startup DNA. They learned so much, and have made all the other Hyper Island students in Stockholm jealous (the ones who couldn't attend).

Daniel Beauchamp Digital Data Strategist Module Leader, Hyper Island, Stockholm, Sweden


Bruce Firestone’s keynote at the Growing Rural Tourism Conference in Camrose, Alberta was so inspirational and spellbinding that he almost sold me a campground in rural Ontario!

Rick Barr Barr Estate Winery, Sherwood Park, Alberta

Coaches like Bruce are your shortcut to success

I believe in mentors. If we all lived to be 300, then we wouldn’t need them—we could learn everything on our own. Coaches like Bruce are your shortcut to success—they are the least costly, highest ROI investment you will ever make.

Fab Di Franco Technology Executive

Inspiring, entertaining and educational

Bruce’s presentations are inspiring, entertaining and educational. He took the time to learn about our organization, our goals and exactly what we wanted to accomplish at our event. He created a fully customized deck for each keynote and we’ll certainly invite him back to address our group again.

George Tierney Marketing Services, Guildcrest Homes

Happily working for ourselves thanks to our coach!

Roy and I continue to grow our rental portfolio, Bruce. We are now at 16 units, which will soon be 20! The next two are semi-detached. This is keeping us both very busy. Conventional mortgages continue to be our main challenge, but we are happily working for ourselves thanks to our coach!

Tammy and Roy Both middle-aged and laid off by their former employer on the same day, two years earlier

Create wealth over the long term

Prof Bruce will show you, through his business and real estate investment coaching, how to create wealth over the long term as opposed to 'capture' it. There's a serious difference between the two (one is sustainable, the other is not).

Brian Dagenais Dagenais Properties and BlackSheep Developments founder

Book Your Coaching Call Today!

If you're struggling to get clear on your next move or your overall goals, why not book a call?
Let's talk and see if we're a fit.