Category Archives for "Business Coaching"

Aug 17

In defense of the sharing economy and in particular home-sharing platforms

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Finance , Ideas , Investing , Real Estate , Real Estate Investment Coaching , Urban Economics

[Feature image: Airbnb founder Joe Gebbia (right)] In June 2019, I wrote to city consultant Brian Bourns who had held a short-term rental workshop, https://ottawa.ca/en/short-term-rental-workshop-3, which no doubt brought forth many competing viewpoints on Airbnb, VRBO, Expedia et al. Below you will find my note to Brian and also a defense of home-sharing written by […]

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Aug 10

Land development: merchandising and marketing

By Bruce Firestone | Architecture , Business Coaching , Design , Entrepreneurship , Ideas , Real Estate , Sales & Marketing , Urban Economics

Many real estate developers forget about branding and merchandising. Imagine if you went to a high-end dress shop or a place to buy an expensive suit and they had fabulous clothing but no racks–you had to pick up that dress or suit up from the floor and shake off the dust? Yuck. So, when buying […]

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Jul 15

Nothing can go wrong in the construction industry, right?

By Bruce Firestone | Architecture , Business Coaching , Design , Finance , Investing , Real Estate , Real Estate Investment Coaching , Urban Economics

A client of mine asked me today about helping him sort through a very complex contract to fit up his new swim school. Obviously, the construction industry is perfect, right? Wrong. Here’s what I wrote him: This is scary for everyone. The four major things that can often go wrong in this biz are: 1. […]

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Jul 12

Taking care of yourself and your family for three generations

By Bruce Firestone | Business Coaching , Business Models , Finance , Firestone Institute , Investing , Real Estate , Real Estate Investment Coaching

I believe it’s time for a new approach to taking care of yourself and your family for at least three generations. By “new” I actually mean hundreds of years old–wealthy families the world over have known for many, many generations that the best way to provide for themselves and their families is by owning their […]

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Jul 11

Prof Bruce’s Message Map developed with chief storyteller Corey Oliver

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Finance , Ideas , Life Coaching , Real Estate , Real Estate Investment Coaching

Developing a message map for a business, organization or even a sole practitioner like me, is really important. It helps you quickly tell folks what it is you do and why because, as Simon Sinek says, people don’t buy what you do or how you do it, they buy why you do it… Here’s what […]

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