No menu items have been found.

Stable, Secure Income. Now, and in retirement.

Apply to be a Firestone Institute co-coach: Be part of our movement to help millions learn and master creating a superior real estate investment portfolio that protects them and their families for generations to come.  Power up the right vehicle to wealth.

bruce portrait

“Making impossible possible - Bruce M Firestone, PhD.

fi - Firestone institute

About Co-Coaching

Who should be a Prof Bruce co-coach?

  • someone who wants to help people develop smart solutions to life’s financial challenges that actually works—a PB4L, personal business for life, and a real estate investment portfolio that will sustain them and their families for at least three generations
  • someone who always puts client interests first 
  • someone who wants to be a personal adviser for life
  • someone who has both a high EQ as well as IQ
  • someone who is willing to master a complex field of knowledge—there is no one-size-fits-all program
  • someone who wants to make at least $100,000 per year for herself or himself plus practice what they preach 😊 by developing their own above-average performing real estate investment portfolio and PB4L


What people say about Bruce's coaching

Create wealth over the long term

Prof Bruce will show you, through his business and real estate investment coaching, how to create wealth over the long term as opposed to 'capture' it. There's a serious difference between the two (one is sustainable, the other is not).

Brian Dagenais
Dagenais Properties and BlackSheep Developments founder

Bruce is a born teacher

I so enjoyed Prof Bruce’s presentation to our home-building group. Bruce is a born teacher, and I should know—I was one for many years. He’s very inspirational and extremely dynamic. I’d love for him to come to our area and show us how to animate our community and local economy.

Shannon McMullan
Perivale Gallery, Manitoulin Island ON


Bruce Firestone’s keynote at the Growing Rural Tourism Conference in Camrose, Alberta was so inspirational and spellbinding that he almost sold me a campground in rural Ontario!

Rick Barr
Barr Estate Winery, Sherwood Park, Alberta

Happily working for ourselves thanks to our coach!

Roy and I continue to grow our rental portfolio, Bruce. We are now at 16 units, which will soon be 20! The next two are semi-detached. This is keeping us both very busy. Conventional mortgages continue to be our main challenge, but we are happily working for ourselves thanks to our coach!

Tammy and Roy
Both middle-aged and laid off by their former employer on the same day, two years earlier

Went above and beyond

Having Dr. Bruce Firestone at Bizfest was a huge success. I heard nothing but positive feedback from all our delegates. One delegate said she could have listened to him speak all day. His message is inspiring, and the delivery very relatable and down to earth. Bruce not only delivered but went above and beyond, offering to be available for an additional Q&A session, when one of my other presenters had to back out at the last minute. The fact that the Q&A session was packed, directly following his keynote speaks volumes to how much the delegates enjoyed and respected his message.

Amy Malyon
Event Coordinator, Cornwall Chamber of Commerce

Couldn't have achieved the same results without you!

I am so grateful for all your coaching throughout the last six months, Prof Bruce. It's been SO valuable. I am about to close on my first $2 million-plus real estate acquisition (a downtown retail plaza)—I couldn't have achieved the same results without you!

Social Entrepreneur

Students still raving about your course

The students are still raving about your course, Startup DNA. They learned so much, and have made all the other Hyper Island students in Stockholm jealous (the ones who couldn't attend).

Daniel Beauchamp
Digital Data Strategist Module Leader, Hyper Island, Stockholm, Sweden

Real-life examples and stories were a huge bonus

I’d like to thank you and for delivering such a great real estate course, which I enjoyed very much. I learned a lot, and the real-life examples and stories you shared with the class were a huge bonus.

Sam Balam
Real estate entrepreneur

Inspiring, entertaining and educational

Bruce’s presentations are inspiring, entertaining and educational. He took the time to learn about our organization, our goals and exactly what we wanted to accomplish at our event. He created a fully customized deck for each keynote and we’ll certainly invite him back to address our group again.

George Tierney
Marketing Services, Guildcrest Homes

Exceptional stories and case studies

What made Bruce’s keynote really special was his charisma on stage; he can definitely charm a crowd. His content about entrepreneurship and the sense of humor in his presentation were awesome, but there’s really one thing that made it exceptional—his stories and case studies. They were powerful and motivational, especially the one on how he persevered in his battle to land an NHL team for Ottawa. That made me feel like I was capable of everything after his talk.

Cedric Meloche
Founder, The Box Summit

Coaches like Bruce are your shortcut to success

I believe in mentors. If we all lived to be 300, then we wouldn’t need them—we could learn everything on our own. Coaches like Bruce are your shortcut to success—they are the least costly, highest ROI investment you will ever make.

Fab Di Franco
Technology Executive

We are all lucky to have you in our lives

Bruce, you are truly an awesome person. Thank you for what you do for people like us—teaching us to be Firestone Institute co-coaches and giving us our own personal business models for success. We are all lucky to have you in our lives

Trish Taylor
Co-Founder, GT Global Prosperity Inc

Bruce Firestone has an inspirational message and a voice that will break down the walls” 

Carolyn Parker

Triple I Event Services

Get started with your own coaching practice

This is truly life-changing stuff.  
For you, your family, your future clients, and all the people whose lives will be improved. 

About the Instructor

bruce portrait

Hi, I’m Bruce Firestone

Bruce M Firestone is best known as an entrepreneur and founder of NHL hockey team, the Ottawa Senators, their home arena, Canadian Tire Centre, and the Ottawa Senators Foundation, a children’s charity, as well as author, professor, coach, consultant, mentor, real estate broker (with Century 21 Explorer Realty Inc), Ottawa Business Journal columnist, novelist and urban guru. Prof Bruce is an effective keynote speaker for organizations with a positive focus on creating opportunities for their stakeholder group. Firestone also advises counties, towns and cities as well as economic development agencies on how to develop live-work-play-learn-shop-grow-make-build-affordable-diversified-sustainable-visitable-neo-urbanist communities based on the principal that nothing is sustainable unless it is also economically sustainable.

Get started with your own career as a
Real Estate Investment Coach




You are fully protected by our 100% Satisfaction-Guarantee.

If, for any reason, you don't like this amazing program and you are unable to find clients, or generate at least more revenue than this course cost, I will personally help you find 3 clients and assist with coaching on their 1st three sessions ($15,000 value).  If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need.

© 2018 Bruce Firestone - The Firestone Institute