Category Archives for "Sales & Marketing"

Guerrilla marketing—a case study of the launch of Ottawa Business News, OBN[1] Bruce M Firestone, PhD Guerrilla marketing, GM, is in danger of becoming a lost art replaced by social media advertising and influencer promos. Still, you never know when something old might become new again, so I decided to retell the story of how […]

Hi! As you may already know, Bruce Firestone, PhD, is a real estate and business coach focused primarily on growing revenues and business modelling plus helping you find your why, identifying the right pathways forward for you (and avoiding the wrong ones), establishing an entrepreneurialist mindset and then assisting you to stay on course and […]

If you’re a business or real estate client looking for transformative guidance and coaching, here’s what Bruce M Firestone, PhD, is truly good at: Business Coaching Expertise Real Estate Strategy & Innovation Affordable Housing & Agricultural Innovation Corporate & Property Advisory I coach energetic, creative people who are committed to making things happen—from startups to […]

By Bruce M Firestone, PhD One suggestion! Start a side hustle or improve an existing business Show a few examples… Black Sheep Wagons Jessica and Josh started building  3-season, off-grid “Prairie Schooners” on their rural property for landowners, farmers, cottagers, shed sellers, glamping resort owners, campground operators, even urban dwellers who want something different for […]

Bruce M Firestone, PhD Marketing and branding are key to any enterprise’s success. Maybe more so today than at any time in history. If you, dear reader, and I have the world’s best sandwich shop called Me and Prof Bruce’s Great Sandwich Shop, I suspect hundreds of passersby and drivebys would occur every day while […]

AIR JORDAN BREAKS THROUGH TO THE OTHER SIDE Bruce M Firestone, PhD I learned recently (mind you from watching an Amazon Prime film, Air, courting a legend starring Matt Damon as Nike sports marketing executive, Sonny Vaccaro, and Viola Davis as Michael Jordan’s mom, Deloris Jordan, a brainiac sports representative) that it was Michael and […]

Want to know how important a 1st client is? Well, read on… Suppose you and your spouse are walking past a downtown eatery. The posted menu and prices look decent but there is no one in the store. Across the road, there is another restaurant almost identical in terms of look, menu and price but […]

This silent angel in downtown Merida (aka Centro) offers you one slip of paper to guide your future. For 20 pesos, mine read (in Spanish), “Sometimes you win, sometimes you learn.” #Excellent message. This young woman dresses up every Thursday, Friday, Saturday and Sunday in her angel costume, which she designed and fabbed herself. She […]

At the beginning of this pandemic, folks asked me what I thought would happen to real estate values. I believed office and shopping mall valuations would fall out of bed while industrial and residential would hold their own. The latter because people always need a place to live; the former because I thought nations (including […]

Since a number of my readers and coaching clients are realtors, I thought I’d lay something down here for them. They’ve all heard, “You have to list to last,” and since it is spring, well, here’re 22 tips—     Lawn signs work So, do free webinars And doorhangers or flyers[1] Develop a decent email list (legally, […]

By Bruce M Firestone, PhD, Royal LePAGE Performance broker, Ottawa Senators founder, real estate investment and business coach How to become an indispensable lifetime real estate investment client adviser course APPLY NOW! DOWNLOAD THIS FORM, COMPLETE IT AND RETURN IT TO BRUCE@BRUCEMFIRESTONE.COM, https://www.dropbox.com/s/09vj5nqn29jwea8/rlp-lifetime-adviser-course-signup-form-bruce-m-firestone-institute-2021.pdf?dl=0 Schedule 2021 RLP training session #1: Don’t sell this house! March 18th, […]

I can’t believe that other landowners/property owners haven’t figured out how to repurpose their retail space to live-work-play-make spaces, all at grade. There is demand for these types of spaces from gigpreneurs who, for example, want to work in a street-facing studio and live behind their store, all on one level (ie, the ground floor). […]