Category Archives for "Sales & Marketing"

Oct 05

Pizza for the people by the people

By Bruce Firestone | Business Coaching , Business Models , Design , Entrepreneurship , Finance , Ideas , Investing , PB4L , Real Estate , Sales & Marketing , Urban Economics

So, you think you know something about modern-era business models? Well, test yourself by examining what chief executive officer Michael Lastoria has done with his fledgling chain of tiny (300-square foot) &Pizza restaurants, which now number 36 locations on the US east coast. Here’s his secret sauce in which he invokes crucial elements of the […]

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Sep 28

Why you need an owner in the house

By Bruce Firestone | Business Coaching , Entrepreneurship , Life Coaching , Sales & Marketing , Sports & Entertainment

Why is it that, for the longest time, the National Football League refused to allow corporations to own one of their franchises? It’s because the NFL understands perhaps better than any other league that a close relationship between ownership and fans/sponsors/corporate community/marketing partners/suppliers/agents/players/coaches/GMs/scouts/lenders/staff/local, state and federal politicians, police and regulatory bodies is incredibly important. With […]

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Aug 10

Land development: merchandising and marketing

By Bruce Firestone | Architecture , Business Coaching , Design , Entrepreneurship , Ideas , Real Estate , Sales & Marketing , Urban Economics

Many real estate developers forget about branding and merchandising. Imagine if you went to a high-end dress shop or a place to buy an expensive suit and they had fabulous clothing but no racks–you had to pick up that dress or suit up from the floor and shake off the dust? Yuck. So, when buying […]

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Jul 01

Woodlot development potential

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Finance , Ideas , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Urban Economics

[The difference between a city accountant and a country one explained…] Clients of mine, first time home-buyers Katie and John (not their real names), are not on a path like others. No, they want to buy a home that pays them rather than one they pay for. What’s that you say? A home that pays […]

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Jun 15

How to get sponsors for practically anything

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Finance , Ideas , Investing , Real Estate , Sales & Marketing , Sports & Entertainment , Urban Economics

Bruce M Firestone, PhD, keynote at FanSaves Event May 2019 YouTube video link: https://youtu.be/ZY6j-PgjUFU What is covered? -even Ice Fishing Huts are sponsored! -and keynotes are sponsored! -Ottawa 67s find a way to say “Yes!” to every sponsorship request by turning such asks into a new sales channel by harnessing the give a person a fishing […]

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