Category Archives for "Sales & Marketing"

Jul 11

How to pitch anything

By Bruce Firestone | Architecture , Business Coaching , Business Models , Entrepreneurship , Finance , Firestone Institute , Ideas , Investing , PB4L , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Sports & Entertainment , Urban Economics

Book review of Pitch Anything, an innovative method for presenting, persuading and winning the deal by Oren Klaff, https://youtu.be/0ihMwKc2Sow With insights from Bruce M Firestone, PhD Plus, how a yoga teacher went from earning just over $30k a year to more than $100k Plus, how Prof Bruce successfully pitched the NHL for an expansion franchise […]

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Jun 15

Urban versus Suburban

By Bruce Firestone | Architecture , Finance , Green for Real , Ideas , Investing , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Urban Economics

Here’s an article I wrote some time ago. In it, I was trying to understand why someone might pay $171,000 more for an urban townhouse, which was essentially the same as a suburban, much less expensive one, except closer into town. Was it a rational economic choice? Here’s what I concluded… then. Today, in an […]

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May 18

Purrdy Paws innovative self-capitalization idea

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Finance , Firestone Institute , Ideas , PB4L , Sales & Marketing

Purrdy Paws Mobile Grooming Spa founder Jayme Montero started with nothing. A teen mom, she had a “crazy” idea—to start a cat grooming mobile service when almost no one thought it would work—not her banker, her friends, no one. Her plan was to somehow finance and acquire a Mercedes Sprinter cargo van (which is tall […]

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