Category Archives for "Sales & Marketing"

Dec 01

Ten Terryisms to guide you

By Bruce Firestone | Business Coaching , Sales & Marketing

[excerpt from Don’t Back Down, the real story of the founding of the NHL’s Ottawa Senators and why big leagues matter, Bruce M Firestone, 2015, https://brucemfirestone.com/product/dont-back-down/] Ottawa-based tech and real estate billionaire Sir Terence “Terry” Matthews reinforces the following ten “Terryisms” for each startup he has guided to success: 1. Form an early (and lasting) attachment to your […]

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Sep 20

Perfect Machine

By Bruce Firestone | Architecture , Business Coaching , Business Models , Design , Real Estate , Sales & Marketing

Engineers say a perfect machine is one with no moving parts. I’d add to that: Complexity is the enemy of success in all endeavors. How could we apply those twin concepts to business modeling? Here’s how: By answering the question–can we reduce the complexity of operating an organization, any business even charity, not-for-profit or foundation, […]

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Aug 28

Agritainment: Monterosa Extra Virgin Olive Oil

By Bruce Firestone | Architecture , Business Coaching , Business Models , Design , Real Estate , Sales & Marketing

Fifteen minutes outside of Olhão, Portugal, you will find a 30-hectare olive oil plantation that combines sustainable farming practices with agritainment. Most mornings around 10 or 10:30 am, a Monterosa (favorably reviewed on TripAdvisor–62 reviews, five stars) staffer will take a group of around 30 (made up of locals on holiday and tourists) around the […]

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