Category Archives for "Sales & Marketing"

AIR JORDAN BREAKS THROUGH TO THE OTHER SIDE Bruce M Firestone, PhD I learned recently (mind you from watching an Amazon Prime film, Air, courting a legend starring Matt Damon as Nike sports marketing executive, Sonny Vaccaro, and Viola Davis as Michael Jordan’s mom, Deloris Jordan, a brainiac sports representative) that it was Michael and […]

Want to know how important a 1st client is? Well, read on… Suppose you and your spouse are walking past a downtown eatery. The posted menu and prices look decent but there is no one in the store. Across the road, there is another restaurant almost identical in terms of look, menu and price but […]

This silent angel in downtown Merida (aka Centro) offers you one slip of paper to guide your future. For 20 pesos, mine read (in Spanish), “Sometimes you win, sometimes you learn.” #Excellent message. This young woman dresses up every Thursday, Friday, Saturday and Sunday in her angel costume, which she designed and fabbed herself. She […]

At the beginning of this pandemic, folks asked me what I thought would happen to real estate values. I believed office and shopping mall valuations would fall out of bed while industrial and residential would hold their own. The latter because people always need a place to live; the former because I thought nations (including […]

Since a number of my readers and coaching clients are realtors, I thought I’d lay something down here for them. They’ve all heard, “You have to list to last,” and since it is spring, well, here’re 22 tips—     Lawn signs work So, do free webinars And doorhangers or flyers[1] Develop a decent email list (legally, […]

By Bruce M Firestone, PhD, Royal LePAGE Performance broker, Ottawa Senators founder, real estate investment and business coach How to become an indispensable lifetime real estate investment client adviser course APPLY NOW! DOWNLOAD THIS FORM, COMPLETE IT AND RETURN IT TO BRUCE@BRUCEMFIRESTONE.COM, https://www.dropbox.com/s/09vj5nqn29jwea8/rlp-lifetime-adviser-course-signup-form-bruce-m-firestone-institute-2021.pdf?dl=0 Schedule 2021 RLP training session #1: Don’t sell this house! March 18th, […]

I can’t believe that other landowners/property owners haven’t figured out how to repurpose their retail space to live-work-play-make spaces, all at grade. There is demand for these types of spaces from gigpreneurs who, for example, want to work in a street-facing studio and live behind their store, all on one level (ie, the ground floor). […]

Years ago, I wrote, Why Cheering for the Maple Leafs is… Unnatural. Essentially, I argue that when your home team does well, whether that is in Van city, Calgary, Edmonton, Ottawa or now Winnipeg or, for that matter, Montreal, it’s good for the local economy, so cheering for the Leafs anywhere but in Toronto is […]

[Here’s a book review I wrote in 2010 that is still relevant today (circa September 2020), so I’ve now added it to my blog, Prof Bruce] For the first three quarters of my advance copy of the book Delivering Happiness (Hachette Books, June 2010) by Zappos.com CEO Tony Hsieh (pronounced ‘Shay’), I felt like this […]

Book review of Pitch Anything, an innovative method for presenting, persuading and winning the deal by Oren Klaff, https://youtu.be/0ihMwKc2Sow With insights from Bruce M Firestone, PhD Plus, how a yoga teacher went from earning just over $30k a year to more than $100k Plus, how Prof Bruce successfully pitched the NHL for an expansion franchise […]

Here’s an article I wrote some time ago. In it, I was trying to understand why someone might pay $171,000 more for an urban townhouse, which was essentially the same as a suburban, much less expensive one, except closer into town. Was it a rational economic choice? Here’s what I concluded… then. Today, in an […]

When Ottawa Sun columnist Rick Gibbons asked me this morning for my take on the pending divorce between the Sens and the Sens Foundation… well, this is what I wrote back: I was shocked when I found out what was going on, Rick. The Sens are abandoning Rogers House, Rink of Dreams and 25+ years […]