[find a great co-coach today,]

terrace coaching logo


Ever wonder why, according to Sports Illustrated, nearly 80% of former NFL players go broke within three years of leaving the league?

Not to mention other high net worth people like successful actors or busy executives and entrepreneurs experiencing financial problems as they age.

“I’ve been fortunate to have experienced and enjoyed numerous, stimulating careers. From Wall Street to  being a resort owner—really it’s like owning my own small town—but I must say, I wish I’d had a coach like you, Prof Bruce, for many of these incarnations and now I do,” Paul, former Wall Street banker, independent business and real estate portfolio owner

According to superstar player agent Leigh Steinberg, there are five main reasons why many former players sink into bankruptcy,

These are:

  1. Poor financial planning advice
  2. A large entourage demanding support and a free ride
  3. Divorce
  4. Lack of understanding at how quickly a career can end (and inability to quickly adjust spending downwards afterwards)
  5. Lack of preparation for a second career

Many entrepreneurs and executives as well as actors and others involved in infotainment businesses are so consumed with growing their operations or furthering their careers they forget to pay any or much attention to their own personal (retirement) planning.


Try answering these four questions:

  1. I am happy with where I am in life, business, and my career? YES/NO
  2. I feel that my current financial situation is more than adequate to provide for my needs, as well as my family’s, now and into the future? YES/NO
  3. I am confident that my financial advisor(s) such as my banker, lawyer, accountant, and financial planner have my best interest at heart? YES/NO
  4. I am OK with the idea of being an employee for the rest of my career? YES/NO

If you answered “no” to one or more of these questions, reach out to Prof Bruce coaching–to help you build a successful PB4L (personal business for life) and an above average performing real estate portfolio,


Look at the career of Raghib (Rocket) Ismail, a former NFL and CFL player, who made between $18 and $20 million in salary alone (ie, not including his side sponsorship earnings) during his playing days.

According to a March 23rd, 2009 Pablo S Torre Sports Illustrated article, How (and Why) Athletes Go Broke(, Rocket invested in many failed ventures including:

-a “fail-proof, with no downsides” (according to one of his advisers) Rock N’ Roll Café

-a religious movie (that tanked)

-a music label called COZ Records, promoted by a guy who was “a real good talker”-a cosmetics procedure whereby oxygen was absorbed into the skin (squashed by existing behemoth pharma players)

-a plan to create nationwide phone-card dispensers

-shops dubbed It’s in the Name, where tourists could buy framed calligraphy of names or proverbs of their choice

As founder of the NHL’s Ottawa Senators, I’ve seen countless well-paid athletes end their careers with little or nothing to show for all that training and effort.

Former NFL superstar wide receiver Terrell Owens has had a life coach for the last few years.

He says it has made a huge difference in his life and, if he had had a life coach during his playing days, it would probably have made him a better player too. Indeed, if he’d received life coaching during his playing days, he said, maybe he would still be playing now.

Everyone needs a co-active coach to help them find their way through an increasingly complex professional world and personal life.

“I don’t take responsibility for my actions, unless it’s someone else’s fault,” anonymous client

Listen to the way Terrell felt before he reached out to get himself a life coach:

“I was lost. You know—you know, being TO, being that star athlete, all the pressures, me putting a lot of pressure on myself, you know, to be the best… for me it’s been humbling. Me having to just sit, you know, sit in the house. I’ve lost friends…Because I count on one hand, you know, the friends that I can really count on and call to—and call on and really confide in, you know—you know, during my darkest times and my darkest hours,” Terrell Owens speaking with Graham Bensinger about his situation, September 9th, 2013

I would add that every professional player and high net worth individual needs to not only get his or her spending under control, but to have an investment program to go along with that… one that is focused on providing a predictable retirement income for life.

There is no better way, we have found, to do that than through real estate investing.

Remember, even if you have $5 million in cash in your bank account at the end of your career, invested in, for example, highly secure US treasury bills at, say, 2.76% per annum for 30 years (as of December 1st, 2017, source:, this is only $138,000 per year before tax.

There has to be a better way, and there is…

Here’s what we recommend:

  1. Set aside 10% to 20% of your after-tax income each year to invest in real estate
  2. Invest the bulk of this conservatively in residential rentals, the lowest risk real estate in most cases since… everyone needs a home
  3. Invest in one or at most two cities, places where their economies are flourishing, supported by at least six independent engines of growth such as government, education, health care, technology, education, tourism, transportation, fulfillment, research and development, industrial production, content creation…
  4. Put together a team of trusted advisers to buy, finance, animate, lease/rent, and manage an above-average performing real estate portfolio
  5. Record only one name on title, which would be yours, and possibly your children or spouse; no one in your entourage, no adviser, no one else would be on title… ever
  6. Hold all real estate in your personal name not in a corporation no matter what so-called tax advantages might be possible via incorporation—KISS or Keep it Simple or, put another way, complexity is the enemy of success
  7. In this way, these investments cannot “run away” or be taken away or be refinanced or be sold or traded without your express written agreement
  8. Your strategy is to buy, hold, animate, drive up revenues and returns, refinance, take money out tax-free to invest in still more property (in a rinse and repeat process) until the desired size of portfolio is reached, after which your goal is to pay down mortgages as quickly as possible until a debt-free situation is reached

Let’s take a simple example.

Say you are making $5 million per year after tax and you decide to devote 20% of that to buying houses, ones with a decent cap (capitalization) rate (of say 6% pa) in a good location, which is experiencing 3% pa inflation in real estate over a long period of time.

And let’s further suppose you can buy these places for $500,000 with 20% down or $100,000 in cash (ignoring for simplicity any closing costs). The rest is financed with standard mortgages from reliable lenders.

This means you can buy ten such homes per year for a period of (suppose) ten years.

Hence, you end your career owning 100 homes in your own name worth more than $50,000,000. More because of 3% per annum inflation in real estate values.

Since we know your cap rate is 6%, it’s easy to figure out your NOI, net operating income, from your portfolio after you have retired all your mortgage debt. It is $50,000,000 x 6% or $3 million per year, assuming on inflation.

You should also note that your retirement income from your portfolio of $3 million per annum is bound to go up as your property manager raises rents every year. #Nice

In addition, the value of your real estate is (in this example) increasing 3% pa or more than $1.5 million a year. This isn’t cash money but it’s still yours.

If you ever need any funds, you don’t have to sell any of your buildings. You simply refinance it, take the cash outtax-free, and then watch as your tenants pay off your mortgage again or your line of credit.

This is, as my late father, professor OJ Firestone would say is your “iron reserve.” It’s your PB4L, personal business for life.

Your job is to keep it intact and then pass it on safely to your heirs, and to never pledge it for loans to, say, buy a NHL franchise or a Rock N’ Roll Café.

In some research we did a few years ago, it turned out that 61 of the top 100 richest families had all or substantially all their wealth invested in real estate, so we believe that real property should form part of nearly everyone’s financial plan.

Lastly, do you know what the number 1 thing in life is? Love? Money? Fame? Success? No, none of the above.

It’s trust.

Place your trust in us, and bricks and sticks too.

If you would like to know more about our co-active life coaching, real estate investment and business coaching and how you too can become an equity lord, please contact us for a free, confidential pre-consultation:

Bruce M Firestone, B Eng (civil), M Eng-Sci, PhDOttawa Senators founderReal Estate Investment and Business coachROYAL LePAGE Performance Realty



Spread The Word