Melody Place: bringing back the magic

By Bruce Firestone | Architecture

Mar 18

In the early days of the Ottawa Senators, it was all about creating magic in terms of building design and operation/presentation. The Palladium (now Canadian Tire Centre) was designed to model the Roman Coliseum and there was even talk about dressing servers and security personnel in Roman garb 😊

Modern game day entertainment/production in stadiums/arenas has become quite blah/meh/stale. Biggest additions in the last 30-years include in situ gambling on everything and anything, blasting music louder, bigger scoreboards, virtual ads on TV, virtual 50/50 draws, charging more for beer, more clubbing.

That’s why, in part, Melody Place is important to event venues everywhere… to help BRING BACK THE MAGIC.


The future is now…

For more information, please contact Michael Swatton 819-328-3094 ( or Chris O’Connell 617-767-5073 (


Image sources:

Y2kcrazyjoker4, CC BY 4.0,

John Phelan – Own work, CC BY-SA 3.0,

Cirque du Soleil image, Sebastian Orellana CC BY-SA 4.0,

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About the Author

Bruce is an entrepreneur/real estate broker/developer/coach/urban guru/keynote speaker/Sens founder/novelist/columnist/peerless husband/dad.