For the life and retirement you deserve

bruce firestone real estate investing coach


see what others are saying...

What Others Are Saying About Prof Bruce's Coaching

We are all lucky to have you in our lives

Bruce, you are truly an awesome person. Thank you for what you do for people like us—teaching us to be Firestone Institute co-coaches and giving us our own personal business models for success. We are all lucky to have you in our lives

Trish Taylor Co-Founder, GT Global Prosperity Inc

Happily working for ourselves thanks to our coach!

Roy and I continue to grow our rental portfolio, Bruce. We are now at 16 units, which will soon be 20! The next two are semi-detached. This is keeping us both very busy. Conventional mortgages continue to be our main challenge, but we are happily working for ourselves thanks to our coach!

Tammy and Roy Both middle-aged and laid off by their former employer on the same day, two years earlier

Coaches like Bruce are your shortcut to success

I believe in mentors. If we all lived to be 300, then we wouldn’t need them—we could learn everything on our own. Coaches like Bruce are your shortcut to success—they are the least costly, highest ROI investment you will ever make.

Fab Di Franco Technology Executive

Couldn't have achieved the same results without you!

I am so grateful for all your coaching throughout the last six months, Prof Bruce. It's been SO valuable. I am about to close on my first $2 million-plus real estate acquisition (a downtown retail plaza)—I couldn't have achieved the same results without you!

Kara Social Entrepreneur

Prof Bruce should do Sunday sermons—our church would be packed!

I thoroughly enjoyed the Realtopia 2018 event. I could not help but pay attention to every word spoken by Prof Bruce and his crew. I can tell you—everyone else was paying attention too. Prof Bruce should do Sunday sermons—our church would be packed! It’s a great concept having an income during your retirement years by simply owning enough high-producing, ‘animated’ property. It make’s one rethink the whole RRSP/mutual fund investment concept.

Tony Di Iorio Print & Communication Services

Create wealth over the long term

Prof Bruce will show you, through his business and real estate investment coaching, how to create wealth over the long term as opposed to 'capture' it. There's a serious difference between the two (one is sustainable, the other is not).

Brian Dagenais Dagenais Properties and BlackSheep Developments founder


Real Estate Brokerage

Bruce M Firestone, broker, is available to assist you with commercial, residential and investment property–sales, leasing, acquisition, financing and disposal.

Bruce can also advise you on real estate strategies including retirement planning via acquisition of a highly animated real estate investment portfolio with additional revenue streams. Learn how to analyze and evaluate property properly; how to buy low and add significant value. Learn how to make property work for both you and your community.

Personal Coaching

Optimizing the urban reality—creating new private and public value for your community. Learn how to build an above average real estate portfolio that will provide for you and your family in perpetuity.

Bruce is himself a successful real estate developer, investor, teacher and broker with a PhD in Urban Economics who can coach you to success in real estate investing. Your properties will gain a new vitality helping not only you and your tenants but also the broader neighbourhood. Bruce has also assisted over 300 business startups in his coaching career.

Development Manager

For your next project (large or small), don’t hire a project manager, an architect, a planner or a contractor. Instead, your first hire should be a Development Manager. This is a relatively new role. A development manager is a facilitator who fulfills these roles: 1. site acquisition advice and help with due diligence, 2. zoning review and guidance concerning highest and best use of the subject property (HABU), 3. developing a functional program along with animation ideas (ie, how to add new revenue streams to property), 4. budgeting, pro-forma and spreadsheet analysis/cap rate and internal rate of return calculations, 5. city pre-consultation, 6. critical path scheduling, 7. and many other tasks.

Keynotes & Speaking

Bruce M Firestone, PhD, is an effective keynote speaker for organizations with a focus on creating new opportunities for their stakeholder group.

He writes, speaks and coaches in the fields of urban development, urban design, development economics, real estate and entrepreneurship. His speeches will appeal to both real estate and community/economic development groups.

Books by Prof Bruce

Over the years, Bruce has published many books and novels. From Don’t Back Down, the real story of the founding of the NHL's Ottawa Senators to Quantum Entity, a trilogy about a young entrepreneur caught in a technological revolution where artificial entities invade our world.

Bruce has pioneered a new genre of book—the learning outcome novel where readers are not only entertained, they actually learn something about the fields he is an expert in including urban design & economics, real estate investing, entrepreneurship, science and technology, sports & entertainment. Browse and view all of professor Bruce’s novels and books...


For any one who knows me, you'll know that my courses are not just thinly veiled sales pitches for something else. In these courses, you will get valuable, actionable tips to help you in your real estate investing, business, and life!

You can now take home some of my best material in a learn-at-home course format.  Want a more personal touch? Why not try my coaching programs.


Over the years I've freely shared insights learned over a lifetime in real estate investing, business, and coaching others.

Check out some of what I've shared in my video course library.

Let me know what else you'd like me to teach by dropping me a line.  It's part of my Vision & Mission to teach self-sufficiency by giving people the tools, education and advice they need to build an above average performing, stable real estate portfolio, and thriving personal business. 

Property Animation

Property animation is the study of real estate to understand its highest and best use. 

Animating a property serves to boost revenues and create new revenue streams for owners. This improves rates of return and provides a better experience for occupants, tenants, users, property managers and visitors.

As a bonus, property animation makes neighbourhoods more active, attractive, interesting, vibrant and safe area for all, resulting in a more environmentally and economically sustainable community.

Pro Athlete Financial Coaching

Ever wonder why, according to Sports Illustrated, nearly 80% of former NFL players go broke within three years of leaving the league?

Not to mention other high net worth people like successful actors or busy executives and entrepreneurs experiencing financial problems as they age.

Learn the secrets of true financial independence after the spotlight fades.

Random Quote

You have to earn your name.

— Pat Kerr, boilermaker and union member


Want to know how the Ottawa Senators came back to Ottawa?  

Discover the behind the scenes story in my book Don't Back Down; the real story behind the founding of the NHL's Ottawa Senators.

Don't Back Down Book by bruce firestone real estate investing coach

Are you cut out to be an entrepreneur?

Think you know Real Estate Investing?

Test your knowledge of Ottawa Senators History

Courses By Bruce Firestone - AKA "Prof Bruce"

For any one who knows me, you'll know that my courses are not just thinly veiled sales pitches for something else.  In these courses, you will get valuable, actionable tips to help you in your real estate investing, business, and life!

Real Estate Courses

Retire Rich Retire Early With Real Estate Course
Retire Rich | Retire Early With Real EstateIn this follow up to Real Estate Investing Made Easy by Bruce M[...]
Real Estate Property Tour Course
Real Estate Property Tour - For Investors Go on a highly educational property tour with Prof Bruce—and see what other smart[...]
Real Estate Investing Made Easy Course
Real Estate Investing Made EasyThis course by Bruce M Firestone, PhD, together with Spirepoint’s Paul Blacquiere, is for people who[...]

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