Your presentation at the Founders Retreat was a highlight of the weekend. Interesting thoughts on Go to Market Engineering and the missing link which you are filling with Business Model Engineering. It seems obvious now that BME should come before GTM Engineering to make sure clients are offering the right products and services along with all the other aspects that go into perfecting business models these days. We've been thinking about it too.

Good evening, Prof Bruce. Well, we achieved our objective, notwithstanding some of the obstacles we encountered! We did it with determination that nothing is impossible. Bruce, your guidance and advice were instrumental in securing the end result and we are extremely grateful to you. You made sure that we kept our eyes on the prize

Thank you so much for honouring us! It was a great presentation, and a lot of people gave me positive feedback. Perseverance and success and innovation in the face of adversity is exactly what our audience needed to hear. And as always, you are great storyteller!

Bruce, you are truly an awesome person. Thank you for what you do for people like us—teaching us to be Firestone Institute co-coaches and giving us our own personal business models for success. We are all lucky to have you in our lives

Bruce didn't just help us buy a property and a business. He helped us buy a better business than we initially thought we were acquiring. His ability to identify hidden value and create new revenue opportunities was amazing. Bruce tells me this is Business Model Engineering in the real world(ie, looking for ways to improve cash flow, create new revenue streams, unlock hidden value, and strengthen the long-term economics of the entire investment)and I believe him. What we bought was a self-storage operation together with approximately 40 acres of surplus industrial land at a price below appraised value. From the outset, Bruce focused not only on completing the acquisition and its financing but also on increasing the long-term value of the investment. Throughout the process, Bruce provided strategic advice on financing, land use, land use planning, and future development opportunities. One of his greatest strengths is his ability to identify the highest and best use of a property and then translate those ideas into practical business opportunities. He helped us rethink the business model by identifying additional recurring revenue streams, including outdoor storage for RVs, boats, vehicles, construction equipment, and shipping containers as well as contractor yards. These opportunities significantly expanded the property's long-term income potential beyond the existing self-storage operation. Bruce also recognized an opportunity to sell a small parcel of surplus land—less than one acre—to the County. The transaction established a higher benchmark value for the balance of the property, substantially increasing the overall appraised value of our holdings. His combination of strategic thinking, creativity, business acumen, and real estate expertise is genuinely uncommon.

Roy and I continue to grow our rental portfolio, Bruce. We are now at 16 units, which will soon be 20! The next two are semi-detached. This is keeping us both very busy. Conventional mortgages continue to be our main challenge, but we are happily working for ourselves thanks to our coach!

I believe in mentors. If we all lived to be 300, then we wouldn’t need them—we could learn everything on our own. Coaches like Bruce are your shortcut to success—they are the least costly, highest ROI investment you will ever make.

I am so grateful for all your coaching throughout the last six months, Prof Bruce. It's been SO valuable. I am about to close on my first $2 million-plus real estate acquisition (a downtown retail plaza)—I couldn't have achieved the same results without you!

Prof Bruce will show you, through his business and real estate investment coaching, how to create wealth over the long term as opposed to 'capture' it. There's a serious difference between the two (one is sustainable, the other is not).