About Bruce M Firestone

Bruce M Firestone, B Eng (Civil), M Eng-Sci, PhD

Life-changing Real Estate Investment and Business Coach | Keynote Speaker | Broker | Author | Entrepreneur

Thanks again Prof Bruce for a  great session today; this is truly your calling.  I can usually keep all this in my head, but you are so far ahead of the game, I do really need to write things down… I’m still trying to catch up with all those great ideas. Thanks also for running long; that last 5-minutes about the triplex closing strategy could make/save me $100,000 or more,” Randolph, real estate investor and tech executive (name changed upon request)

140 Character Résumé

Bruce is an entrepreneur/real estate broker/developer/coach/urban guru/keynote speaker/Sens founder/novelist/columnist/peerless husband/dad.

“Prof Bruce is the ultimate real estate investment and biz coach; you don’t only learn about real estate and business, you learn about life,” George Adamache, real estate investor, air traffic controller

Real estate investment and business coaching, keynote speaking and courses

“Hi Bruce, I just wanted to say that I was on your Pivot! webinar this afternoon and it was awesome. Your case studies get the mind thinking but more importantly thinking outside the box,” Rob Koraca

Pivot! Start your own business in just 3-months with practically no money down webinar

Bruce is available to give inspiring and learning keynotes at your next event, conference, group meetup or whatever. Plus, he specializes in 1-on-1 real estate investment and business coaching that really works. He mentors/teaches/coaches folks from their 20s to their 70s on how to build an above-average performing real estate portfolio and PB4L (personal business for life) that’ll help them take care of themselves and their families for 3-generations.

“I am on track to reach my twin goals of $1,000 per day passive income and a two-hour workweek before I turn 55 thanks to Prof Bruce’s real estate investment and biz coaching. I adopted the right business model and implemented it fearlessly because of his input,” Peter, commercial real estate developer and investor, 2020

He got into coaching because Bruce like millions of others was not satisfied with the advice he was getting either from the financial planning industry or other real estate “know-it-alls.”

“I attended a Bruce Firestone webinar hosted by Dave Dubeau in the midst of the Covid-19 crisis. Bruce not only dealt with how businesses, landlords and tenants can survive the pandemic but also how to set the stage for a profitable rebound afterwards for both real estate investors and entrepreneurs. What a powerful and inspiring webinar it was,” Sam N

Prof Bruce uses a Warren Buffett-inspired approach to real estate and business, which is (mostly) a buy and hold approach. It’s actually more involved: Buy smart (with going-in cap rates of 6% pa or more), animate (ie, add new revenue streams, a Bruce-specialty), drive up value, refinance (with amortization periods as short as you can manage/afford), pull out tax-free cash, then buy more in a rinse and repeat, perpetual motion process.

When you have reached a portfolio size that you are satisfied with (ie, it’ll provide you with the monthly net operating income you need), STOP buying and pay off your mortgages asap. Finally, make sure you pass on your property to your heirs efficiently and effectively so the IRS, CRA, executors, lenders, brokers, accountants, attorneys, caregivers, and other various hangers-on don’t steal it all away. And also do it in ways that minimize the potential for in-fighting amongst your heirs. Prof Bruce will teach you this and more.

“In the 21st century there isn’t a person who wouldn’t benefit and get inspired by Bruce Firestone’s teachings. I have been a huge Robert Kiyosaki fan but I must say, I loved Prof Bruce’s ideas even more. His expansive creativity and thinking goes beyond Kiyosaki. Bruce generously shares real case studies with real value. A true teacher. Build your business like your life depended on it, which maybe it does today,” Jill Koster BC

Bruce’s coaching is month-to-month and not expensive. He is likely the least costly, highest ROI investment you will ever make. Plus, he has a special rate for people 30 and under (he likes young people!) and for charities, not-for-profits and foundations too.

“I’ve spent about $180,000 during my career on my education involving real estate, property management and renovation work. But Prof Bruce’s program blew me away—it taught me things I’ve never learned anywhere else,” Dave Rathbone

Bruce has believed in learn-by-doing for many years; here’s why–

The Japanese say it more succinctly :

Better than a thousand days of diligent study is one day with a great teacher.

Prof Bruce is that person.

“Prof Bruce, I thoroughly enjoyed the 1st live session of Real Estate Evolution Reboot and the rest of your course. I learned a ton and love your term ‘animation,’ which, turns out, is not just for cartoons. Almost no one talks about adding new revenue streams to existing or potential properties. It’s always seems to be about how to reduce costs or your interest rate or some such thing. You have forever changed the way I look at present and future properties… always with animation in mind. Keep up the good work,” Peter Pomykacz, real estate investor Haliburton and Oshawa

He’s spoken before audiences as small as two dozen and as large as 12,000 people live. Of course, he has reached millions more on radio, television, YouTube and through his popular blogs.

“I listened to Bruce Firestone’s Caledon keynote like everyone else in that room did—intensely. He did a fantastic job,” Ken Brown, commercial real estate

He believes it’s part of his mission to educate as well as entertain.

“Hey Bruce, I just wanted to tell you that I’ve had three coaches so far in my career, and you’ve exceeded all my expectations. I hope to perhaps become a co-coach myself one day,” Tristan Pelletier, realtor, investor and developer

In addition, he gives both online and in-person courses. For more information, please reach out to Prof Bruce, bruce.firestone@century21.ca

“Prof Bruce, I thoroughly enjoyed the 1st live session of Real Estate Evolution Reboot and the rest of the course. I learned a ton and love your term ‘animation,’ which, turns out, is not just for cartoons. Almost no one talks about adding new revenue streams to existing or potential properties. It’s always seems to be about how to reduce costs or your interest rate or some such thing. You have forever changed the way I look at present and future properties… always with animation in mind. Keep up the good work,” Peter Pomykacz, real estate investor Haliburton and Oshawa

Prof Bruce lives by four taglines:

• MAKING IMPOSSIBLE POSSIBLE
• FREEDOM VIA REAL ESTATE INVESTMENT AND PB4L, PERSONAL BUSINESS FOR LIFE
• FEHAJ, FOR EVERY HOME A JOB
• MAKE YOUR HOME WORK FOR YOU, INSTEAD OF YOU WORKING FOR IT
• HIGHER ROI NOT JUST FOR OWNERS AND INVESTORS, BUT FOR TENANTS, GUESTS, VISITORS, NEIGHBORHOODS, COMMUNITIES, TOWNS, VILLAGES, CITIES AND THE ENVIRONMENT TOO

“I am a real estate entrepreneur and also a consultant focused on helping people learn how to attract investors to their projects, but when one of my own properties turned out to be a bit of a stinker, I knew I needed access to Prof Bruce’s amazingly creative real estate wisdom and coaching,” Dave Dubeau, Results Enterprises, Inc, www.DaveDubeau.com

Bruce M Firestone is best known as an entrepreneur and founder of NHL hockey team, the Ottawa Senators, their home arena, Canadian Tire Centre, and the Ottawa Senators Foundation, a children’s charity, as well as a real estate investment coach, consultant and broker, urban guru, author, novelist, and professor.

“I am continuously looking at properties and applying what Prof Bruce taught me—that you make money in real estate when you buy, so buy smart. Now, in the real-world experience I am gaining, it makes way more sense as well—I test each potential acquisition as to its location, ROI, cap rate, IRR and animation potential,” Cory, rookie real estate investor

“I am glad coach Bruce likes challenges and that I didn’t scare him off. It is very refreshing to have someone to bounce things off of and get ideas and feedback from. Especially from someone like Bruce who understands what I am talking about and has knowledge, experience and wisdom. Being coached by Bruce is a helpful and enjoyable experience,” Janice, BC real estate investor

Today, if you are one of the 80% of Canadians or Americans who don’t have a defined benefit pension plan, you need to find an alternative way to support yourself and your family. Firestone successfully coaches hundreds of people to help them acquire a top performing real estate investment portfolio to bridge this gap.

Prea Zwarych, Short-Term Property Rentals & Management, “Fenol and I went through Prof Bruce’s real estate investment and business coaching practice a few years ago. Thank goodness we did. It was life-changing for us—it freed us in every way, especially financially and professionally. I don’t know where we would be if we hadn’t met Dr Firestone. Somewhere we wouldn’t want to be—I can only imagine,”

 Brian Dagenais, Dagenais Properties founder, “I think I learned more from Prof Bruce real estate investment coaching in the past year than I did in the entire decade prior.”

Firestone has devised ways of acquiring real estate, analyzing it, financing it, differentiating it, and animating it to boost revenues and valuations that are as unique as they are effective.

Prof Bruce is also an effective keynote speaker for organizations with a positive focus on creating opportunity for their stakeholder groups. Firestone advises counties, towns and cities as well as economic development agencies on how to develop live-work-play-shop-learn-entertain-make communities that help keep their most valuable resources at home—their children and entrepreneurs or give them a reason to return or stay. His keynotes are based on the principal that nothing is sustainable unless it is also economically sustainable.

 Carolyn Parker, Triple I Event Services Inc, “Bruce Firestone has an inspirational message, and a voice that will break down the walls.”

In May of 2006, Dr Firestone joined University of Ottawa’s Telfer School of Management as its first Entrepreneur-in-Residence. He taught in both the Faculty of Engineering and the Telfer School of Management at the undergraduate and MBA levels.

“Hey Bruce, I just wanted to tell you that I’ve had 3 three coaches so far in my career, and you’ve exceeded my expectations. You’ve inspired me to perhaps become a coach myself one day,” Tristan Pelletier, realtor, investor and developer

He previously taught or studied at McGill University (Bachelor of Civil Engineering), Laval University, Harvard University, University of Western Ontario, University of New South Wales (Master of Engineering-Science, Traffic and Transportation), Australian National University (PhD in Urban Economics), and Carleton University, in subject areas that include real estate development, entrepreneurship, product management, business models, architecture, engineering, finance, urban planning, urban design, traffic and transportation planning, and development economics.

Barbara Orser

 Barbara J Orser MBA, PhD, Deloitte Chair in the Management of Growth Enterprises, Telfer School of Management, University of Ottawa, “You are remarkable individual and huge asset to Telfer. The many contributions that you make to student learning are likely not recognized enough. Thank you for continuing to motivate students, advise faculty and provide entrepreneurial leadership.”

Firestone was a founding director for and patron of the Ottawa Art Gallery, vice-chair of CIRA (Canadian Internet Registry Authority), first publisher of Ottawa Business News (now Ottawa Business Journal) and founding executive director of a Canadian registered not-for-profit organization, which focused on educating and mentoring entrepreneurs, intrapreneurs and artpreneurs in Canada and around the world.

Prof Bruce has launched or helped launch more than 300 startups in fields including tech, real estate, design, art, entertainment, and services. He advises clients on business modeling, self-financing, smart marketing, social media, differentiated value, strategic selling and business development, market channel development, harnessing the internet and mobile web, urban design, real estate development, finance, retirement strategy, design economics, product management, sponsorship, fundraising and development economics as well as issues related to entrepreneurial organizations including not-for-profits, NGOs and charities.

Currently, Firestone writes for two blogs, https://brucemfirestone.com/blog/ and profbruce.tumblr.com, and is a columnist for Ottawa Business Journal, https://obj.ca/bruce-firestone.

Peter Kovessy

Peter Kovessy, Editor, Ottawa Business Journal @peterkovessy

“I just wanted to let you know how much I enjoyed your recent ProjectSpeaker column—it will be a big hit with our readers. I always enjoy your pieces, but this is without a doubt one of my favorites. It has a fantastic narrative—I love the opening skateboard anecdote, which sets a great tone—and contains a clear theme and tight focus.”

Dr Firestone has been an operations research engineer, real estate developer, hockey executive, professor of architecture, engineering, business and entrepreneurship, real estate broker (with Century 21 Explorer Realty Inc), writer, researcher, consultant, coach, columnist and novelist. He is a peerless husband and father of five great kids and two fine grandsons.

Why I Coach

The average CPP (Canada Pension Plan) payout in 2017 was just $555 a month; social security in the US was higher–around $1,230 monthly. It’s tough to live on $14,760 a year and nearly impossible to live on $,6,660.

The fastest growing number of impoverished people in North America is the elderly.

So, what to do?

Well, if you are one of the 80% of Canadians and Americans who don’t have a defined benefit pension plan, if saving millions of dollars to provide for your sunset years just isn’t doable, if you are fed up with tech bubbles, fund and financial advisers as well as poor returns from mutual funds, GICs, t-bills, money market funds, bank savings account interest, bank fees, life insurance “investments”, the stock market, bonds, LIRAs, RRSPs, TFSAs, 401(k)s, IPPs, IRAs, option trades, day trading, precious metals, gold and other types of investing save and except your own small or medium sized enterprise, one you own and control, and real estate then you’ll want to talk to Prof Bruce about his amazing real estate coaching that really works.

Read this from a successful “financial adviser:”

“Working as a financial advisor for many years, I noticed that individuals with real estate in their portfolio generally had more income, wealth (net worth) and accessibility to cash than people that didn’t have any real estate. I ultimately got tired of selling mutual funds to my clients and them not making any headway in their investment portfolios. I made the decision to help people look at real estate differently and figure out how they too can get started,” Paul (last name withheld).

More About Prof Bruce

Bruce applied to go to McGill University in Montreal, at 14, arrived after turning 15 and graduated as a civil engineer before legally an adult (then age 21). He was rejected in his first job search because he was considered too young and, hence, not legally responsible for his actions. Three and a half weeks later, he was living in Sydney, Australia. A new and exciting labor government had just been elected. First two things Prime Minister Gough Whitlam did were recall Aussie troops from Vietnam and lower the age of majority to 18.

Firestone worked for the New South Wales government doing operations research and building mixed integer-programming models to solve significant environmental issues that LGAs (Local Government Authorities) in the Sydney Region were facing at the time. While there, he continued his education at the University of New South Wales where he obtained his Masters of Engineering-Science degree, and then at the Australian National University in Canberra, where he received his PhD in Urban Economics.

“You’ve been so supportive through all the dark times, getting to this point feels really great. You’ve been a great coach and friend, thank you,” Chris Long, Conrad Construction and Longyards Storage Yards, https://brucemfirestone.com/longyards-grand-opening/

He was among the first group in Australia to fly hang gliders and not die. He has traveled/worked in Canada, Australia, the United States, Sri Lanka, New Zealand, India and many other nations.

“Entrepreneurs follow a moral path when they—first, take care of their business so second, the business can take care of their families so that, third, their families can take care of them so, fourth, they don’t become a burden on society or their fellow human beings, so, fifth, they can help others so that, sixth, others can help their business,” Bruce M Firestone

Firestone got his start in business his late 20s with just $10,000 for a downpayment and a yard of guts, which he invested in a faltering business that he turned into a commercial real estate empire; this became the foundation for a successful bid to bring the National Hockey League back to Ottawa after a nearly 60-year hiatus. In just nine years, that business grew from $350,000 in revenues to $120 million. Firestone put it all on the line, risking tens of millions of dollars, to bring the Senators back to Ottawa. It was a high tension, multi-faceted endeavor with all the suspense of a Borgia series, with competing cities and political interests aligned against his team’s bid. Their resulting success changed the city of Ottawa and brought a sense of pride to all of Canada at a time when the country was going through another tough recession, and had already lost two existing NHL teams, in Quebec and Winnipeg.

Firestone got his start in business his late 20s with just $10,000 for a downpayment and a yard of guts, which he invested in a faltering business that he turned into a commercial real estate empire; this became the foundation for a successful bid to bring the National Hockey League back to Ottawa after a nearly 60-year hiatus. In just nine years, that business grew from $350,000 in revenues to $120 million. Firestone put it all on the line, risking tens of millions of dollars, to bring the Senators back to Ottawa. It was a high tension, multi-faceted endeavor with all the suspense of a Borgia series, with competing cities and political interests aligned against his team’s bid. Their resulting success changed the city of Ottawa and brought a sense of pride to all of Canada at a time when the country was going through another tough recession, and had already lost two existing NHL teams, in Quebec and Winnipeg.

Firestone moderates a lively @ProfBruce community on Twitter. He is also author of Don’t Back Down, the Real Story of the Founding of the NHL’s Ottawa Senators and Why Big Leagues Matter, Quantum Entity trilogy, Real Estate Handbook, Entrepreneurs Handbook II, Real Estate Investing Made Easy, Retire Rich Retire Early, and Great Quotes for Entrepreneurs.

His latest novel is: Jenna’s Story, a book about what might happen to societies if the concentration of wealth in the hands of the top 0.01% of the population continues unabated. Firestone plans to release two more novels—Urban Nirvana and the Peradventures of Maddy Henderson, and Saragasso City. He is also working on a new book about how to animate real estate investment portfolios to produce above average returns while, at the same time, contributing to making our cities and towns more interesting, more diverse, denser and more intense places to live and work and play.

David Perry

David Perry, Perry-Martel International, co-author, Guerrilla Marketing for Job Hunters 3.0

“Congratulations Prof Bruce, you’ve got a winner here. After reading ‘Part I – Discovery’, I was totally hooked on Quantum Entity. It’s better than ‘The Goal’ and more entertaining even than ‘Dune’!”

Firestone is married to Dawn MacMillan. They have five great kids and two fine grandsons.

His current motto is: “Making Impossible Possible”.

Awards and Memberships

Inducted into Ottawa Sports Hall of Fame

Awarded Canada 125 Anniversary Honorary Medal

Member, Stanley Cup Monument Committee

Member, Commercial Services Division, Ottawa Real Estate Board

Honourary Member, Beta Gamma Sigma, International Honour Society for Collegiate Schools of Business, March 2008

Exemplary Course Designation, Design Economics, Canada Architectural Accreditation Committee, 2004

Winner, Educator of the Year Award, OCRI EduGala, Ottawa, 2002

Member, Ottawa Commonwealth Games 2014 Bid Committee

Member, Community Budget Advisory Team, City of Ottawa

Member, Kanata Economic Development Task Force

Member, Ottawa International Airport Authority Planning Committee

Founding Member of CIRA’s (Canadian Internet Registry Authority) Marketing and Branding Committee

Member, NHL Executive Advisory Committee, NHL Expansion Committee, NHL Marketing and Public Relations Committee

Founding Member of the Board of Directors of the Ottawa Art Gallery and Firestone Art Collection

Member, Ottawa 67s Advisory Board, 1998/99

FOR REAL ESTATE INVESTMENT AND BUSINESS COACHING THAT’LL HELP YOU PROVIDE FOR YOURSELF AND YOUR FAMILY FOR 3-GENERATIONS, PLEASE CONTACT:

Bruce M Firestone, B Eng (civil), M Eng-Sci, PhD
Real Estate Investment and Business coach
Century 21 Explorer Realty Inc broker
Ottawa Senators founder
1-613-762-8884
bruce.firestone@century21.ca
twitter.com/ProfBruce
profbruce.tumblr.com/archive
brucemfirestone.com

• MAKING IMPOSSIBLE POSSIBLE
• FREEDOM VIA REAL ESTATE INVESTMENT AND PB4L, PERSONAL BUSINESS FOR LIFE
• FEHAJ, FOR EVERY HOME A JOB
• MAKE YOUR HOME WORK FOR YOU, INSTEAD OF YOU WORKING FOR IT
• HIGHER ROI NOT JUST FOR OWNERS AND INVESTORS, BUT FOR TENANTS, GUESTS, VISITORS, NEIGHBORHOODS, COMMUNITIES, TOWNS, VILLAGES, CITIES AND THE ENVIRONMENT TOO

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