Category Archives for "Architecture"

Aug 10

Land development: merchandising and marketing

By Bruce Firestone | Architecture , Business Coaching , Design , Entrepreneurship , Ideas , Real Estate , Sales & Marketing , Urban Economics

Many real estate developers forget about branding and merchandising. Imagine if you went to a high-end dress shop or a place to buy an expensive suit and they had fabulous clothing but no racks–you had to pick up that dress or suit up from the floor and shake off the dust? Yuck. So, when buying […]

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Jul 31

On the plus side of a tornado attack: multi level basements

By Bruce Firestone | Architecture , Design , Ideas , Investing , Real Estate , Urban Economics

On the plus side of getting whacked by a tornado in September 2018 is knowing soil conditions in our neighborhood, Arlington Woods. It’s sand all the way down–a great foundation material–it’ll support residential structure no problem at all plus the drainage is fantastic. Here’s our neighbor’s home. Her house was destroyed by the tornado attack. […]

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Jul 23

Specific opportunities and challenges facing Ottawa in a global context

By Bruce Firestone | Architecture , Design , Entrepreneurship , Finance , Ideas , Investing , Real Estate , Urban Economics

[This is the second in a 3-part series written for Ottawa Business Journal by OBJ columnist, Bruce M Firestone, PhD, who is working with the city of Ottawa to develop a new OP, official plan, one that is suited to 21st century conditions—both economic, sociological and environmental. An edited version of this article appears at, […]

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Jul 15

Nothing can go wrong in the construction industry, right?

By Bruce Firestone | Architecture , Business Coaching , Design , Finance , Investing , Real Estate , Real Estate Investment Coaching , Urban Economics

A client of mine asked me today about helping him sort through a very complex contract to fit up his new swim school. Obviously, the construction industry is perfect, right? Wrong. Here’s what I wrote him: This is scary for everyone. The four major things that can often go wrong in this biz are: 1. […]

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