All Posts by Bruce Firestone


About the Author

Bruce is an entrepreneur/real estate broker/developer/coach/urban guru/keynote speaker/Sens founder/novelist/columnist/peerless husband/dad.

Aug 17

In defense of the sharing economy and in particular home-sharing platforms

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Finance , Ideas , Investing , Real Estate , Real Estate Investment Coaching , Urban Economics

[Feature image: Airbnb founder Joe Gebbia (right)] In June 2019, I wrote to city consultant Brian Bourns who had held a short-term rental workshop,, which no doubt brought forth many competing viewpoints on Airbnb, VRBO, Expedia et al. Below you will find my note to Brian and also a defense of home-sharing written by […]

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Aug 10

Land development: merchandising and marketing

By Bruce Firestone | Architecture , Business Coaching , Design , Entrepreneurship , Ideas , Real Estate , Sales & Marketing , Urban Economics

Many real estate developers forget about branding and merchandising. Imagine if you went to a high-end dress shop or a place to buy an expensive suit and they had fabulous clothing but no racks–you had to pick up that dress or suit up from the floor and shake off the dust? Yuck. So, when buying […]

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Jul 31

On the plus side of a tornado attack: multi level basements

By Bruce Firestone | Architecture , Design , Ideas , Investing , Real Estate , Urban Economics

On the plus side of getting whacked by a tornado in September 2018 is knowing soil conditions in our neighborhood, Arlington Woods. It’s sand all the way down–a great foundation material–it’ll support residential structure no problem at all plus the drainage is fantastic. Here’s our neighbor’s home. Her house was destroyed by the tornado attack. […]

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