All Posts by Bruce Firestone

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About the Author

Bruce is an entrepreneur/real estate broker/developer/coach/urban guru/keynote speaker/Sens founder/novelist/columnist/peerless husband/dad.

Dec 27

Food Truck in Mall Parking Lot? An Interesting Real Estate Business Model

By Bruce Firestone | Architecture , Business Coaching , Business Models , Entrepreneurship , Investing , Real Estate , Real Estate Investment Coaching , Urban Economics

Here’s a shot from the TV series, The Outsider on Prime (https://en.wikipedia.org/wiki/The_Outsider_(miniseries)) of a food truck in a mall parking lot. There’s a real estate business model in this: a) secure longterm land leases for your food trucks in mall parking lots, b) offer great food including home delivery and business catering from your “commercial […]

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Dec 06

Ottawa Business News Guerrilla Marketing Case Study

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Sales & Marketing , Sports & Entertainment , Urban Economics

Guerrilla marketing—a case study of the launch of Ottawa Business News, OBN[1] Bruce M Firestone, PhD Guerrilla marketing, GM, is in danger of becoming a lost art replaced by social media advertising and influencer promos. Still, you never know when something old might become new again, so I decided to retell the story of how […]

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Nov 04

If an AI Suffers Injustice, does an AI Have the Right to Make a Claim for Justice?

By Bruce Firestone | Science and Technology

Beginning in 2011, I wrote a trilogy about a coming age of artificially intelligent agents called “Quantum Entities.” An entire chapter (chapter 14) in Book 1 (Quantum Entity, We are all one, https://www.amazon.ca/Quantum-Entity-Are-All-ONE/dp/0988034123) was a set piece argument in front of SCOTUS (the supreme court of the US) between attorneys representing the company that created […]

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Jul 09

Tiny Home Installation Checklist & Guide

By Bruce Firestone | Architecture , Design , Green for Real , Real Estate Investment Coaching , Tiny Homes

Bruce M Firestone, PhD, with help from tiny homeowners Ron Murray and Michaela Jurdanovova When getting ready to install your tiny home on a new parking pad, here are a few things to take into account— 1. Legal & Regulatory •            ☐ Ensure CSA Z240 or A277 certification for mobile units (if applicable) •            ☐ […]

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Jun 06

Coaching Client Intake Form – Prof Bruce

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Finance , Ideas , Investing , Life Coaching , PB4L , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Tiny Homes

Hi! As you may already know, Bruce Firestone, PhD, is a real estate and business coach focused primarily on growing revenues and business modelling plus helping you find your why, identifying the right pathways forward for you (and avoiding the wrong ones), establishing an entrepreneurialist mindset and then assisting you to stay on course and […]

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Jun 05

What Prof Bruce is Really Good At

By Bruce Firestone | Architecture , Business Coaching , Business Models , Design , Entrepreneurship , Finance , Green for Real , Ideas , Investing , PB4L , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Tiny Homes , Urban Economics

If you’re a business or real estate client looking for transformative guidance and coaching, here’s what Bruce M Firestone, PhD, is truly good at: Business Coaching Expertise Real Estate Strategy & Innovation Affordable Housing & Agricultural Innovation Corporate & Property Advisory I coach energetic, creative people who are committed to making things happen—from startups to […]

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May 26

Actor/Filmmaker Michael Swatton interviews Sens Founder Bruce Firestone re Real Estate/Biz Coaching

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Real Estate , Real Estate Investment Coaching

How Ottawa Senators founder Bruce M Firestone, PhD, gives back to over 2,600 coaching clients who own their own businesses and real estate portfolios and why he does it… with a relentless focus on growing revenue streams through innovative business models that propel them to success. TikTok, https://www.tiktok.com/@prof.bruce7/video/7508803637884243205 YouTube, https://youtu.be/dIx6EnfB5nM Schedule a free clarity call […]

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Apr 08

What to do in recessionary times to take care of yourself and your family?

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Finance , Firestone Institute , Ideas , Investing , PB4L , Real Estate , Real Estate Investment Coaching , Sales & Marketing

By Bruce M Firestone, PhD One suggestion! Start a side hustle or improve an existing business Show a few examples… Black Sheep Wagons Jessica and Josh started building  3-season, off-grid “Prairie Schooners” on their rural property for landowners, farmers, cottagers, shed sellers, glamping resort owners, campground operators, even urban dwellers who want something different for […]

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Feb 12

ICF Certified Life Coach who will change your present and your future…

By Bruce Firestone | Business Coaching , Entrepreneurship , Family , Life Coaching

As part of our coaching team, my spouse Dawn MacMillan Firestone, provides life coaching services which help executives, entrepreneurs and many other others achieve a positive mindset, increase their emotional intelligence, be more adaptable and resilient, discover the power in life-long learning and how to become more self-governing. These tools are essential to success in […]

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