Selling Towns Should not be a Swimsuit Competition

Look at the way this developer sells towns… see below.

It’s more of a “swimsuit” competition rather than a value proposition. Key words: “limited” “priced low” “hardwood “ceramic.” #BigMistake IMHO

They do OK on location but are missing out on any of these desirable characteristics: walkable, mixed-use, transit, nearby attractions, employment opportunities… which would help to differentiate their townhomes from others available in the marketplace.

Plus, there is nothing about animations like: income suites, tech packages, green tech, home office, extra storage, workshop, added parking…

They need to learn how to tell a much better story 😊 How to differentiate their product.

And they must become part of the FEHAJ (“for every home a job”) movement. That’s not my term; it was coined by Isabelle Bradbury, a Quebec-based architect.

Why?

Because, it’s my view that everyone needs a side gig, a PB4L, personal business for life. You just can’t rely solely on a job anymore and certainly not on a company pension plan either.

Prof Bruce

Bruce M Firestone, B Eng (civil), M Eng-Sci, PhD
Real Estate Investment and Business coach
ROYAL LePAGE Performance Realty broker
Ottawa Senators founder
1-613-762-8884
bruce.firestone@century21.ca
twitter.com/ProfBruce
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brucemfirestone.com

-MAKING IMPOSSIBLE POSSIBLE
-FREEDOM VIA REAL ESTATE INVESTMENT AND PB4L, PERSONAL BUSINESS FOR LIFE
-FEHAJ, FOR EVERY HOME A JOB
-MAKE YOUR HOME WORK FOR YOU, INSTEAD OF YOU WORKING FOR IT
-HIGHER ROI NOT JUST FOR OWNERS AND INVESTORS, BUT FOR TENANTS, GUESTS, VISITORS, NEIGHBORHOODS, COMMUNITIES, TOWNS, VILLAGES, AND CITIES TOO

Feature image courtesy of: By The Children’s Museum of Indianapolis, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=15094570