Where to Find Sales Leads?

By Bruce Firestone | Uncategorized

May 26

It used to drive me crazy when I worked with the Sens that some of the people who supplied goods and services to the team were not also season ticket holders or sponsors. I’d ask every electrician, plumber, contractor, food and beverage vendor, in fact, anyone who benefited from having the Sens in town to become a season ticket holder, suite lessee or sponsor. I mean, why not?

So I developed a simple rule:


All the salespeople at the Ottawa Senators got it–AP (accounts payable) became a great source of leads.

If you are a salesperson, AP clerks are your new best friends…


@ profbruce @ quantum_entity

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