I think this is one of the best definitions of new marketing I have seen so far–
Here’s the type of marketing many firms practiced before 9:50 pm PST, March 21, 2006*–
• msm (TV, radio, newspaper, magazine)
And here is what it might look like today–
• facebook page/ads
• google+ page/google maps/google ad words
• twitter feed/ads
• linkedin profile/ads
• youtube channel
• tumblr blog
• kijiji ads
For SMEEs and individuals, new marketing is more affordable, more rational, more accountable and more feasible. Oh yeah, it works too.
* The moment when Jack Dorsey posted the 1st tweet, “just setting up my twttr”.
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