What is New Marketing?

By Bruce Firestone | Uncategorized

Sep 06

I think this is one of the best definitions of new marketing I have seen so far–


Here’s the type of marketing many firms practiced before 9:50 pm PST, March 21, 2006*–

• msm (TV, radio, newspaper, magazine)
• website
• blog
• email
• newsletter

And here is what it might look like today–

• facebook page/ads
• google+ page/google maps/google ad words
• twitter feed/ads
• linkedin profile/ads
• instagram
• youtube channel
• tumblr blog
• pinterest
• kijiji ads
• events
• app

For SMEEs and individuals, new marketing is more affordable, more rational, more accountable and more feasible. Oh yeah, it works too.

@ profbruce

* The moment when Jack Dorsey posted the 1st tweet, “just setting up my twttr”.

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