What they are hawking is:
- tours of wine country
- farm stays
- hot air ballooning
- great night skies
- camping and glamping
- forest bathing
- mountain biking
- dragonboat racing
- horseback riding
- whitewater rafting
- awesome towns and cities
- total relaxation
Heck of a list.
I argued with Tourism Canada (TC) a generation ago that running ads in US-based newspapers of great Canadian wilderness was not enough. After all, no one really goes to visit Orlando–they go to visit Disney or Universal; then, they do everything else.
Disney and Universal are the twin tent poles that hold up/elevate Orlando’s entire tourism industry.
By the same token, I wanted TC to run ads touting individual attractions across the nation–from whitewater rafting on the Ottawa river with Wilderness Tours to visiting goats-on-the-roof in Coombs BC.
You know what they told me?
“We can’t be seen to be favoring one attraction over another.”
So Canadian. So blah, blah, blah.
If I ran a go-kart track in Orlando down the street from Disney World, do you think I would care how many YouTube videos the Orlando Tourist Bureau created and promoted about the Magic Kingdom?
Bruce M Firestone, B Eng (civil), M Eng-Sci, PhD
ROYAL LePAGE Performance Realty broker
Ottawa Senators founder
Real Estate Investment and Business coach
MAKING IMPOSSIBLE POSSIBLE