What they are hawking is:

  • tours of wine country
  • agritainment
  • farm stays
  • hot air ballooning
  • great night skies
  • camping and glamping
  • forest bathing
  • mountain biking
  • dragonboat racing
  • horseback riding
  • whitewater rafting
  • awesome towns and cities
  • total relaxation

Heck of a list.

I argued with Tourism Canada (TC) a generation ago that running ads in US-based newspapers of great Canadian wilderness was not enough. After all, no one really goes to visit Orlando–they go to visit Disney or Universal; then, they do everything else.

Disney and Universal are the twin tent poles that hold up/elevate Orlando’s entire tourism industry.

By the same token, I wanted TC to run ads touting individual attractions across the nation–from whitewater rafting on the Ottawa river with Wilderness Tours to visiting goats-on-the-roof in Coombs BC.

You know what they told me?

“We can’t be seen to be favoring one attraction over another.”

So Canadian. So blah, blah, blah.

If I ran a go-kart track in Orlando down the street from Disney World, do you think I would care how many YouTube videos the Orlando Tourist Bureau created and promoted about the Magic Kingdom?

Prof Bruce

Bruce M Firestone, B Eng (civil), M Eng-Sci, PhD
ROYAL LePAGE Performance Realty broker
Ottawa Senators founder
Real Estate Investment and Business coach


Tags: oregon millennial tourism

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