Tag Archives for " storytelling "

Oct 13

Fundamentals of Selling

By Bruce Firestone | Uncategorized

When I do sales training, I use some stock phrases like: -selling is telling -tell a (short) story -the title can’t be as long as the book (from my PhD supervisor at the Australian National University in Canberra, Dr Max Neutze, may he rest in peace) -keep it as simple as possible but no simpler […]

Read more