Tag Archives for " marketing "

I’ve come to the conclusion that most marketing mavens (now there’s an oxymoron) not only don’t know what marketing actually is, they have no idea what a real marketing agency does. I now believe that a vrai (French for true) marketing agency might be as rare as a profitable online food delivery unicorn… Obviously, marketing is a […]

I have been teaching at Strathmere this week (IOE5100 Advanced Business Models) and I trotted out the diagram I have been using since 2006 on why branding is important. After six years of looking at it, I realized this week it is incomplete. Most marketing texts will tell you that building a brand is important […]