Tag Archives for " marketing "

Dec 31

Why is a Brand Important?

By Bruce Firestone | Uncategorized

I have been teaching at Strathmere this week (IOE5100 Advanced Business Models) and I trotted out the diagram I have been using since 2006 on why branding is important. After six years of looking at it, I realized this week it is incomplete. Most marketing texts will tell you that building a brand is important […]

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