How to really sell
By Bruce Firestone | Uncategorized
[Excerpt from Entrepreneurs Handbook II, Bruce M Firestone Learn By Doing book, 2013 Copyright Bruce M Firestone] Chapter 5 Strategic Selling and Negotiating—Turn Selling Into Buying, Negative Cost Selling 5.1 Introduction The objectives of this chapter include— The power of the brand—how marketing leads to greater brand recognition which leads to greater trust […]