Tag Archives for " branding "

I have long maintained that architects have all but abandoned urban design to people who are uniquely unqualified to do that job–urban planners, and traffic engineers, as well as local, state and provincial politicians, ministries, departments and boards who oversee them. If you want to create built forms and the public room that they all […]

I’ve come to the conclusion that most marketing mavens (now there’s an oxymoron) not only don’t know what marketing actually is, they have no idea what a real marketing agency does. I now believe that a vrai (French for true) marketing agency might be as rare as a profitable online food delivery unicorn… Obviously, marketing is a […]

Does Design Matter? Does Branding Matter? Check out this #amazing Kickstarter video and then answer these two questions for yourself. Their goal: to raise $125,000 Their funding: $2,617,290 (so far) While it may not appear to be relevant, it is… this is the level of design and craft we need to bring to real estate […]