Aug 18


By Bruce M Firestone, PhD

Steps you’ll learn to take:

  1. unleashing your creativity, ideating and adding differentiated value
  2. building your message map
  3. creating your elevator pitch
  4. designing a business model
  5. building a financial model
  6. financing and self-capitalizing your new enterprise—including how to find sponsors for practically any new endeavor
  7. learning to negative cost sell and harnessing negative cost marketing
  8. building a brand
  9. finding pre-launch and launch clients
  10. making sure you are at least a three sigma customer service business
  11. building it to last—the Warren Buffett school of build and hold
  12. taking care of your social responsibilities by bolting on a not-for-profit engine or a social enterprise

Case studies (a selection of):

How to get an NHL expansion franchise for Hamilton Ontario
for less than $5,000

How to start Dinosaur Comics  and launch a democratic advertising engine
( that competes with Google for less than $5,000

How to build your own theme park (Food Truck City) for less than $5,000

How to start your own pizza chain (Mama Mia Pizza Pie) for
less than $5,000

How to build your own church (ST MATTHEW ROMANIAN ORTHODOX
CHURCH) and student residence for less than $5,000

Prof Bruce:


Bruce M Firestone is best known
as an entrepreneur and founder of NHL hockey team, the Ottawa Senators, their
home arena, Canadian Tire Centre, and the Ottawa Senators Foundation, a
children’s charity, as well as author, professor, coach, consultant, mentor,
real estate broker, columnist and urban guru. Prof Bruce is an effective
keynote speaker for organizations with a positive focus on creating opportunity
for their stakeholder group.

“Bruce Firestone has an inspirational
message and a voice that will break down the walls,” Carolyn Parker, Triple I
Event Services

applied to go to McGill University in Montreal,
at 14, arrived after turning 15 and graduated as a civil engineer before
legally an adult (then age 21). He was rejected in his first job search because
he was considered a ‘child’, not legally responsible for his actions. Three and
a half weeks later he was living in Sydney,
Australia. A
new and exciting labor government had just been elected. First two things Prime
Minister Gough Whitlam did were recall Aussie troops from Vietnam and lower the age of
majority to 18.

“I absolutely love what I’ve learned so far
from you in just a few short weeks,” Brian Dagenais, real estate investor

worked for the New South Wales government
doing operations research and building mixed integer programming models to
solve significant environmental issues that LGAs (Local Government Authorities)
in the Sydney
region were facing at the time. While there, he continued his education at the
University of New South Wales where he obtained his Masters of
Engineering-Science degree (traffic and transportation) and then at the
Australian National University in Canberra, where he received his PhD in urban

“I’d like to thank you for delivering such a
great real estate course, which I enjoyed very much. I learned a lot, and the
real life examples and stories you shared with the class were a huge bonus,”
Sam Balam, real estate entrepreneur

He was
among the first group in Australia
to fly hang gliders and not die. He has traveled/worked in Canada, Australia,
the United States, Sri Lanka, New
Zealand, India,
and many other nations.

“‏Entrepreneurs follow a moral path
when they—first, take care of their business so second, the business can take
care of their families so that, third, their families can take care of them so,
fourth, they don’t become a burden on society or their fellow human beings, so,
fifth, they can help others so that, sixth, others can help their business,”
Prof Bruce

got his start in business in his late 20s with just $10,000 for a downpayment
and a yard of guts, which he invested in a faltering business that he turned
into a commercial real estate empire; this became the foundation for a
successful bid to bring the National Hockey League back to Ottawa after a nearly 60-year hiatus. In just
nine years, that business grew from $350,000 in revenues to $120 million. Then
Firestone put it all on the line, risking tens of millions of dollars, to bring
the Senators back to Ottawa.
It became a high tension, multi-faceted endeavor with all the suspense of a
Borgia series, with competing cities and political interests aligned against
his team’s bid. Their resulting success changed the city of Ottawa
and brought a sense of pride to all of Canada
at a time when the country was going through another tough recession, and had
already lost two existing NHL teams, in Quebec
and Winnipeg.

“Bruce Firestone’s keynote at the Growing
Rural Tourism Conference in Camrose, Alberta
was so inspirational and spellbinding that he almost sold me a campground in
rural Ontario!”
Rick Barr, Barr Estate Winery, Sherwood
 Park, Alberta

has started/coached over 300 enterprises as well as taught or studied at McGill
University, Laval
University, Harvard University, University of Western Ontario, University of
New South Wales, Australian National University, University of Ottawa (faculties
of management and engineering) and Carleton University (schools of architecture
and business).

can follow Firestone on twitter @ProfBruce and @Quantum_Entity and read his
blog at You
can find his works at and watch him on


Bruce M
Firestone, B Eng (Civil), M Eng-Sci, PhD

Ottawa Senators founder and Century 21 Explorer Realty Inc

613.422.6757 x 250 @ProfBruce

making impossible

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About the Author

Bruce is an entrepreneur/real estate broker/developer/coach/urban guru/keynote speaker/Sens founder/novelist/columnist/peerless husband/dad.