Sens Founder Bruce M Firestone to Appear at Sens Summer Fan Fest 2015

By Bruce Firestone | Uncategorized

May 10

Come to the 2nd annual Sens Summer Fan Fest, Sunday August 16th, 2015 from 1:00-5:30 pm at MacLaren’s on Elgin street Ottawa. It’s organized by Sens fans for Sens fans. There is no age limit for this event! Kids are welcome!

Enjoy food and beverage while participating in an NHL video game tournament, hockey trivia contest, and pool while raising money for the Ottawa Senators Foundation. There will also be raffle prizes and a silent auction.


Special guest this year is Sens founder and Ottawa Sports Hall of Fame inductee Bruce M Firestone, who will kick things off at 1:30 pm with a presentation entitled, Don’t Back Down, the real story of the founding of the NHL’s Ottawa Senators and why big leagues matter

Here are a few of the slides that Prof Bruce will be showing,

It’s based on his book* of the same name to be released this Xmas (December 2015). And here’s a bonus, the first 200 people to register will receive a free copy of his book.

To register, please visit:

For just $30, you receive: a voucher for a FREE e-copy of Bruce Firestone’s book DON’T BACK DOWN, delicious food, and all pool table rental costs are covered. In addition, part of the proceeds are donated on your behalf to the Ottawa Senators Foundation, a children’s charity.

So act now!

Go Sens!

@ profbruce @ quantum_entity @ BringBackLee

ps here’s a recap of last year’s event, 

* More on Prof Bruce’s new Sens book–Don’t Back Down, the real story of the founding of the NHL’s Ottawa Senators:

The return of the National Hockey League to
Canada’s capital city begins with Firestone in his late 20s taking over a small
real estate company with just $10,000 for a downpayment, and a yard of guts. He
invested in a faltering business that he turned (along with Senators
co-founders Cyril Leeder and Randy Sexton) into a commercial real estate empire
in less than ten years; this became the foundation for a successful bid to
bring the National League back to Ottawa after a nearly 60-year hiatus. 


They put it all on the line; risking tens of
millions of dollars, to bring the Senators back to Ottawa and then build their
new home arena, the Palladium, now Canadian Tire Centre. It became a high
tension, multi-faceted endeavor with all the suspense of a Borgia series, with
competing cities and political interests aligned against their team’s bid.
Their resulting success changed the city and brought a sense of pride to all of
Canada at a time when the country was already going through another tough
recession and had lost two existing NHL teams, in Quebec and Winnipeg.

Firestone explores and explains the world of pro
sports–its characters, economics and prospects in North America. He shows how
it might be possible to add more NHL teams in Canada, and what the future may
hold for sports leagues and the Sens in a changing technological scene and
altered state of city planning and development.


Read an open letter to the NHL from the original Senators Bid Book circa August 1990. Relive those exciting, fated days leading up to the grant of conditional franchise by the NHL to Ottawa on Dec 6, 1990,

Spread The Word

About the Author

Bruce is an entrepreneur/real estate broker/developer/coach/urban guru/keynote speaker/Sens founder/novelist/columnist/peerless husband/dad.