Selling Towns Should not be a Swimsuit Competition

By Bruce Firestone | Architecture

Apr 15

Look at the way this developer sells towns… see below.

It’s more of a “swimsuit” competition rather than a value proposition. Key words: “limited” “priced low” “hardwood “ceramic.” #BigMistake IMHO


They do OK on location but are missing out on any of these desirable characteristics: walkable, mixed-use, transit, nearby attractions, employment opportunities… which would help to differentiate their townhomes from others available in the marketplace.

Plus, there is nothing about animations like: income suites, tech packages, green tech, home office, extra storage, workshop, added parking…

They need to learn how to tell a much better story 😊 How to differentiate their product.

And they must become part of the FEHAJ (“for every home a job”) movement. That’s not my term; it was coined by Isabelle Bradbury, a Quebec-based architect.

Why?

Because, it’s my view that everyone needs a side gig, a PB4L, personal business for life. You just can’t rely solely on a job anymore and certainly not on a company pension plan either.

Prof Bruce

Bruce M Firestone, B Eng (civil), M Eng-Sci, PhD
Real Estate Investment and Business coach
Century 21 Explorer Realty Inc broker
Ottawa Senators founder
1-613-762-8884
bruce.firestone@century21.ca
twitter.com/ProfBruce
profbruce.tumblr.com/archive
brucemfirestone.com

-MAKING IMPOSSIBLE POSSIBLE
-FREEDOM VIA REAL ESTATE INVESTMENT AND PB4L, PERSONAL BUSINESS FOR LIFE
-FEHAJ, FOR EVERY HOME A JOB
-MAKE YOUR HOME WORK FOR YOU, INSTEAD OF YOU WORKING FOR IT
-HIGHER ROI NOT JUST FOR OWNERS AND INVESTORS, BUT FOR TENANTS, GUESTS, VISITORS, NEIGHBORHOODS, COMMUNITIES, TOWNS, VILLAGES, AND CITIES TOO

Feature image courtesy of: By The Children’s Museum of Indianapolis, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=15094570

Spread The Word
Follow

About the Author

Bruce is an entrepreneur/real estate broker/developer/coach/urban guru/keynote speaker/Sens founder/novelist/columnist/peerless husband/dad.

>