25th Anniversary Edition Book
Don't Back Down
The Real Story behind the founding of
The Ottawa Senators

Get The Behind The Scenes Story

Read the inside story of the return of the modern era Ottawa Senators. It’s an underdog tale full of suspense, intrigue and more than a few surprises.

Don't Back Down Book Cover

Prefer a hardcopy? Get my book on Amazon now and I'll give you:

  • Bonus 1: A free e-copy of the book so you can start reading now! (a $15 value)
  • Bonus 2: a free e-copy of 'Great Quotes' (with over 1500 inspirational quotes) ($5 value)
  • Bonus 3: enter a draw for a free 30-minute Video meeting with the author (held only twice a year) where you get to submit 10 questions (in advance) you would like him to answer.  (PRICELESS!) 

What readers Are Saying


What are others saying about the book?

Every page of Don’t Back Down is full of fascinating detail and great footnotes and references… it’s a masterpiece and should be a reference book for real estate development as well as Ottawa and league history. Getting this city into the NHL has transformed Canada’s capital and made it a world class place to live and work; even Americans know where Ottawa is now! Big congrats!

Mike Cowpland

Michael Cowpland

Corel Corporation founder, Mitel cofounder, Zim.biz founder

I really loved Don’t Back Down—from travels to far-off Australia and fistfights as a scrappy young boy all the way to dealing with a not-to-be-trusted government when trying to do something great for his hometown and nation, this incredible true story of how Bruce Firestone and his young team of execs, most of them straight out of school, brought back the Senators and the NHL to Ottawa against all odds and tough US and Canadian competition… is a must read for anyone looking for a deeper understanding of the magic entrepreneurs bring to any industry. I literally couldn’t put it down.

Russ Salo

Russ Salo

Founder of GPS to Go

Bruce M Firestone aka Prof Bruce
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Visit my site to see more of my books, courses, coaching programs, and availability as a keynote speaker for your next event. 

© 2017 Bruce M Firestone. All rights reserved

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25th Anniversary Edition includes special FREE Bonuses

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​Find out the real story behind the founding of the NHL's Ottawa Senators

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    Limited time bonus material
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    Enter a draw to meet the author!