Developing a message map for a business, organization or even a sole practitioner like me, is really important. It helps you quickly tell folks what it is you do and why because, as Simon Sinek says, people don’t buy what you do or how you do it, they buy why you do it…
Here’s what Corey and I came up with for moi:
“Hi, I’m Prof Bruce! I help clients identify, develop and capitalize on opportunities that are usually left unrecognized. I use story-telling, business-modeling and guided discovery to coach clients so they can make the impossible possible; ie, they are able to create world-class PB4Ls, personal businesses for life, and highest and best use, animated, above-average performing real estate investment portfolios, both of which allow them to provide for themselves and their families for three generations.”
Mr Oliver runs a company called Heroic Tales. For help with your storytelling and message map, contact Corey by text at 613-851-5847 or by email: firstname.lastname@example.org.
FOR REAL ESTATE INVESTMENT AND BUSINESS COACHING THAT’LL HELP YOU PROVIDE FOR YOURSELF AND YOUR FAMILY FOR 3-GENERATIONS, PLEASE CONTACT:
Bruce M Firestone, B Eng (civil), M Eng-Sci, PhD
Real Estate Investment and Business coach
Century 21 Explorer Realty Inc broker
Ottawa Senators founder
-MAKING IMPOSSIBLE POSSIBLE
-FREEDOM VIA REAL ESTATE INVESTMENT AND PB4L, PERSONAL BUSINESS FOR LIFE
-FEHAJ, FOR EVERY HOME A JOB
-MAKE YOUR HOME WORK FOR YOU, INSTEAD OF YOU WORKING FOR IT
-HIGHER ROI NOT JUST FOR OWNERS AND INVESTORS, BUT FOR TENANTS, GUESTS, VISITORS, NEIGHBORHOODS, COMMUNITIES, TOWNS, VILLAGES, AND CITIES TOO
image source: By TedColes – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=76086538
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