This was the rallying cry for tens of thousands of hockey fans and hundreds of companies and organizations who all pitched in to help make Terrace Investments Limited’s dream—the rebirth of the NHL’s 9-time Stanley Cup winning Ottawa Senators—happen.
Here for the first time, after nearly 30 years, is the complete Senators bid book, leather-bound versions of which went to every team governor and alternate governor in 1990 to prepare the way for a successful bid under the NHL’s Plan of Sixth Expansion on December 6th, 1990.
Meticulously put together by Sens founders Bruce Firestone, Cyril Leeder, and Randy Sexton aided by their hyper-dedicated staff and consultants, this bid book immediately became a collector’s item, still prized to this day by all those who owned original copies. Now here is your chance to own your own copy.
It’s a wealth of knowledge not just about the National League and its great history but also a snapshot of what it is like to put together an ambitious bid to found an NHL team at a time when Canada was in the process of losing two member clubs—the Quebec Nordiques (to Colorado) and the Winnipeg Jets (to Phoenix).
Everything is here—from original logo and building design, facts about the city of Ottawa and Terrace Investments Limited (the first parent company of the Sens), letters showing widespread support for the bid, sponsorship development, and sales of PRNs—priority registration numbers, which entitled holders to redeem them for season’s tickets to watch a team that hadn’t played a game in Ottawa since the Great Depression of the 1930s.