My Take on Digital Data Studies at Stockholm’s Hyper Island
Do you know what saved Amazon.com from ending the same way as Pets.com? It was extracting intelligence from their relational data base to answer this question, “Would you like to know what other people who bought this book also bought?” This upped Amazon’s average order size and changed their business model in a fundamental way.
This is the kind of thinking I have seen and is expected from Hyper Island digital data students who bring their innate creativity to what is an exploding field.
Hyper Island is not just looking for coders, they want and get innovative minds too.
What business is Amazon really in? The digital data business…
Bruce M Firestone
Ottawa Senators founder, University of Ottawa Faculty of Engineering professor. Century 21 Explorer Realty broker
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