Kyla’s Story

By Bruce Firestone | Uncategorized

May 26

How to double sales

A client of mine told me this story recently.

His 5-year old daughter, Kyla, was the top seller in her Brownie troop of Girl Guide cookies

How did she do that?


She asked, “How much are two packages, Mom, instead of one?”

“That’d be $5, Kyla, rather than $2.50.”

“Mom, can I please have two packages every time I get out of the car?”

So Kyla sold two packages at every door, 90% of the time, and earned herself another badge.

@ profbruce @ quantum_entity

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