A defensive wizard like NHL coach Jacques Martin knew that for every goal you prevent, that’s two you don’t have to score.
Same in business: every dollar you don’t spend is two you don’t have to make.
I’ve always been a revenue-side guy–if my costs went up, no hay problema, I’ll put up prices/increase sales, or so my thinking went.
I learned later in life that your costs always rise to exceed your income unless you PAY (careful) ATTENTION to your spending.
So pay attention!
@ profbruce @ quantum_entity