Most people who are looking for a job or trying to get a gig or contract or make a sale start with their CV.
A CV tells folks what schools you went to, jobs you’ve done, sports you played, skills you have… This, in my view, misses the mark.
What do employers or potential clients really want to know?
They want to know how you can help them:
–increase their revenues
-decrease their costs
-change their business models
-solve their most pressing problems/pain points.
So, stop focusing on yourself; instead, focus on them.
It’s called negative cost selling as in, “I’ll pay you to hire me.”
You tell them that the cost of hiring you is less (hopefully much less) than the additional revenues you will help them create plus the amount you’ll save them on the cost side of their business.
At a minimum, you’ll start a conversation and that’s a big step towards getting hired/creating a new client for yourself.
Basically, you concern yourself not only with their business but also their clients and customers and their suppliers…
It’s all about storytelling.
Bruce M Firestone, B Eng (civil), M Eng-Sci, PhD
Real Estate Investment and Business coach
ROYAL LePAGE Performance Realty broker
Ottawa Senators founder
MAKING IMPOSSIBLE POSSIBLE
FREEDOM VIA REAL ESTATE INVESTMENT AND PB4L, PERSONAL BUSINESS FOR LIFE
FEHAJ, FOR EVERY HOME A JOB
Postscript: the feature image is my hand-drawn cheat sheet that I worked on with a coaching client of mine.
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