Bruce M Firestone, PhD, keynote at FanSaves Event
YouTube video link: https://youtu.be/ZY6j-PgjUFU
What is covered?
-even Ice Fishing Huts are sponsored!
-and keynotes are sponsored!
-Ottawa 67s find a way to say “Yes!” to every sponsorship request by turning such asks into a new sales channel by harnessing the give a person a fishing rod not a fish principle
-Ottawa Senators highway signage and the TODS (Tourism-Oriented Destination Signage) battle
-Canadian Tire Centre $21 million; Honda Center $6.5 million
-CSR (corporate social responsibility) versus ROI (based on CPM, cost per thousand pair of eyeballs)
-even an opera student has sponsors!
-Telfer School of Management student event sponsorship
-startup SokJok and JokWear sponsorship
-what is cheaper: debt, equity or bootstrap capital (sponsorship)?
-Conn Smythe built Maple Leaf Gardens in 6-month period during Great Depression (1931) at a cost of $1.5 million, funded partly with scrip–it soon became known as the “Carleton Street Cashbox”
-Bridgehead’s “plant a bean” campaign
-create a family (a group) of cross-promoting sponsors
Bruce M Firestone, B Eng (civil), M Eng-Sci, PhD
Real Estate Investment and Business coach
ROYAL LePAGE Performance Realty broker
Ottawa Senators founder
-MAKING IMPOSSIBLE POSSIBLE
-FREEDOM VIA REAL ESTATE INVESTMENT AND PB4L, PERSONAL BUSINESS FOR LIFE
-FEHAJ, FOR EVERY HOME A JOB
-MAKE YOUR HOME WORK FOR YOU, INSTEAD OF YOU WORKING FOR IT
-HIGHER ROI NOT JUST FOR OWNERS AND INVESTORS, BUT FOR TENANTS, GUESTS, VISITORS, NEIGHBORHOODS, COMMUNITIES, TOWNS, VILLAGES, AND CITIES TOO
Image source: By U.S. Air Force photo by Larry McTighe – United States Air Force, Public Domain, https://commons.wikimedia.org/w/index.php?curid=566736