How to get sponsors for practically anything

Bruce M Firestone, PhD, keynote at FanSaves Event

May 2019

YouTube video link: https://youtu.be/ZY6j-PgjUFU

What is covered?

-even Ice Fishing Huts are sponsored!

-and keynotes are sponsored!

-Ottawa 67s find a way to say “Yes!” to every sponsorship request by turning such asks into a new sales channel by harnessing the give a person a fishing rod not a fish principle

-Ottawa Senators highway signage and the TODS (Tourism-Oriented Destination Signage) battle

-Canadian Tire Centre $21 million; Honda Center $6.5 million

-CSR (corporate social responsibility) versus ROI (based on CPM, cost per thousand pair of eyeballs)

-even an opera student has sponsors!

-Telfer School of Management student event sponsorship

-startup SokJok and JokWear sponsorship

-what is cheaper: debt, equity or bootstrap capital (sponsorship)?

-Disney dollars

-Conn Smythe built Maple Leaf Gardens in 6-month period during Great Depression (1931) at a cost of $1.5 million, funded partly with scrip–it soon became known as the “Carleton Street Cashbox”

-Bridgehead’s “plant a bean” campaign

-sponsor activation

-sponsor family/co-branding

-create a family (a group) of cross-promoting sponsors

Bruce M Firestone, B Eng (civil), M Eng-Sci, PhD

Real Estate Investment and Business coach

ROYAL LePAGE Performance Realty broker

Ottawa Senators founder

1-613-762-8884

bruce.firestone@century21.ca

twitter.com/ProfBruce

profbruce.tumblr.com/archive

brucemfirestone.com

-MAKING IMPOSSIBLE POSSIBLE

-FREEDOM VIA REAL ESTATE INVESTMENT AND PB4L, PERSONAL BUSINESS FOR LIFE

-FEHAJ, FOR EVERY HOME A JOB

-MAKE YOUR HOME WORK FOR YOU, INSTEAD OF YOU WORKING FOR IT

-HIGHER ROI NOT JUST FOR OWNERS AND INVESTORS, BUT FOR TENANTS, GUESTS, VISITORS, NEIGHBORHOODS, COMMUNITIES, TOWNS, VILLAGES, AND CITIES TOO

Image source: By U.S. Air Force photo by Larry McTighe – United States Air Force, Public Domain, https://commons.wikimedia.org/w/index.php?curid=566736