How Important is Color?
How important is color in marketing + sales?
How important are good quality photos?
How about artist renderings of new developments like the one shown above for a plaza to be built in Dunrobin Ontario?
Today, almost no one wants to sit through a black and white film or put up with black and white television (not that they have to). You have only a few hundred micro seconds to catch their attention in a fast paced world.
It turns out that good quality in design and construction carries over and boosts sales for future tenants. People today do not want to go into a restaurant or visit a law office that doesn’t have curb appeal.
This is the most brand-conscious and design-conscious generation ever; they want excellence.
So give it to them.
The above rendering is done by Pyotr Schwartzman, an incredibly talented Ottawa-based artist, for developer John Li’s new project at 2838 Dunrobin road, Ottawa ON.
@ profbruce @ quantum_entity
More on the new development:
List Price: $16.75 to $22 per sf (restaurant) per yr triple net
Location: strategically located in high traffic, high income, high
growth community just 8 minutes from Alcatel-Lucent and Kanata North
Business Park. Dunrobin Parkview Plaza available for lease
with daily traffic volumes exceeding 12,000 vehicles. Draw area includes
Kanata North Business Park, Morgan’s Grant, Briarbrook, Beaverbrook,
Dunrobin, Dunrobin Heights, Dunrobin Shores, Constance Bay, Kinburn,
Carp Fitzroy, West Carleton.
Property Type: Dunrobin Parkview Plaza. Incredible ground
floor opportunity. Highest and best use for restaurant, pub, bar, sports
store, convenience store, coffee outlet, grocery store, pharmacy,
dentist, chiropractor, physiotherapist, massage therapist, doctor, other
retail store or office use. Drive thru and patio/deck available. 5 or
10-year lease with two 5-year options available. If having a top end
brand, a great landlord/tenant relationship and a superb mix of dynamic
uses are important to you, look no further than Dunrobin Parkview Plaza.
Area: 4.8-acre development parcel w/ 1200, 1500, 2,000 & 4,500 & 6,000 sf stores to be built adjacent to existing plaza.
Remarks: You get—activision signage, extra ceiling
height, distinctive architecture, efficient building envelope, mega
parking, excellent dock level loading, good truck access, outdoor sports
area to attract shoppers. 2 month fit up period. Dunrobin Parkview
Plaza to be built spring 2016 ready for December 2016 occupancy. Two
month fitup period. Base building includes drywall, taped and primed,
rough-in for w/c, electrical and HVAC ready for distribution. Units
available are 1,200, 1,500, 2,000, 4,500 and 6,000 sq ft. Patio/deck and
drive thru available. Participate in joint marketing program for all
tenants. Daily traffic volumes exceed 12,000 vehicles. Draw area
includes Kanata North Business Park, Morgan’s Grant, Briarbrook,
Beaverbrook, Dunrobin, Dunrobin Heights, Dunrobin Shores, Constance Bay,
Kinburn, Carp Fitzroy, West Carleton. It’s called “Parkview” because
the park is right behind the plaza… Electricity, natural gas, high Speed
wireless broadband, cable.Private services—well and septic provided.
Directions: From Kanata North Business Park proceed
north on March road. Turn right (north) onto Dunrobin road til you see
Thomas A Dolan parkway (6 minutes). Site is adjacent to existing
Dunrobin Plaza. Look for Century 21 sign.
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