First client advantage

Want to know how important a 1^st client is? Well, read on…

Suppose you and your spouse are walking past a downtown eatery. The posted menu and prices look decent but there is no one in the store. Across the road, there is another restaurant almost identical in terms of look, menu and price but it’s packed full of customers. Which one do you choose to go to?

For most people, it’s the one with the better vibe, ie, the crowded place because “it must be good.”

A few years ago, we purchased a small warehouse. It was empty and needed significant renovation and repair. We had no launch clients at all. Zero.

My wife and I decided to carve it up into 9 small workshops (from 200 sq ft to 900 sq ft), basically to appeal to what seems to us is an unlimited supply of gigpreneurs, folks with side hustles or hobbies that have outgrown their basements, backyards and garages.

The first guys who showed up were an Eastern Europe pair with an import biz, super cheap. We wanted to rent each workshop for $700 plus HST plus power, but these guys gnawed us in half—down to $350. I rented to them despite my wife giving me heck for cutting our asking price to this degree.

But it’s like the two restaurants: By having some action at the place, we rented all the rest of the spaces in less than two months at the posted rate. It’s weird but true, this works.

All of this to say, do whatever you can (within reason) to land your first clients, OK?

Prof Bruce 

Feature image source, Jorgetarlea – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=58209271.

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