Dec 05

Don’t Back Down Book Launch at ChekPoint

The toughest day of my business career was when I left the Senators. The 2nd toughest?

Yesterday, when I went into Canadian Tire Centre to launch my book, Don’t Back Down, the real story of the founding of the NHL’s Ottawa Senators and why big leagues matter. Why?

Because it’s been over 20 years since I’ve addressed the entire staff. 

Seeing those 275 people gathered together in a hot stove format, and listening to president Cyril Leeder talk about the team, its history and future, I got the feeling that the team is in good hands, and will be around for many more seasons to come.

Bruce M Firestone, Ottawa Senators founder

ps a young Ottawa filmmaker, Giovanni Falcone, has just
released a wonderful new full length documentary on the founding of the
Senators. If you have time, please have a look,


you can get a copy of Don’t Back Down from

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About the Author

Bruce is an entrepreneur/real estate broker/developer/coach/urban guru/keynote speaker/Sens founder/novelist/columnist/peerless husband/dad.