Mar 26

Co-Branding and Negative Cost Marketing

How did Jack Ryan Jewelry get such exquisite photographs on its website? Did they set up expensive photoshoots with top models and photographers?

Nope, they asked their suppliers for theirs.

How can Jack Ryan Jewelry afford to put such a great newsletter together? They don’t; they use an e-magazine instead.

OK then, how can they afford that?

Easy. They let their suppliers advertise in their magazine so their marketing is a negative cost to them.

@ profbruce

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About the Author

Bruce is an entrepreneur/real estate broker/developer/coach/urban guru/keynote speaker/Sens founder/novelist/columnist/peerless husband/dad.