Co-Branding and Negative Cost Marketing
How did Jack Ryan Jewelry get such exquisite photographs on its website? Did they set up expensive photoshoots with top models and photographers?
Nope, they asked their suppliers for theirs.
How can Jack Ryan Jewelry afford to put such a great newsletter together? They don’t; they use an e-magazine instead.
OK then, how can they afford that?
Easy. They let their suppliers advertise in their magazine so their marketing is a negative cost to them.
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