Category Archives for "Sales & Marketing"

Feb 03

Breakfast with Ottawa Senators founder, Bruce M Firestone, PhD

By Bruce Firestone | Business Coaching , Entrepreneurship , Finance , Firestone Institute , Life Coaching , Sales & Marketing

I try to support worthy causes as best I can. How? By auctioning me off… for breakfast! This is what we do: What: breakfast for you and two amigos (total of up to three) with Sens founder, Century 21 Explorer realty broker, Real Estate Investment and Business coach, Bruce M Firestone, PhD Preparation: send Prof […]

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Jan 30

What should your hourly billing rate be?

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Finance , Life Coaching , Real Estate Investment Coaching , Sales & Marketing

Whether you are a high-flying coach or consultant or a house cleaner, painter, handyman, what should your hourly billing rate be? I get asked that a lot. Here’s my answer: There has been a secular increase in costs in Ottawa and Ontario over the last few years. And not just in Ontario, but all across […]

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Jan 29

Firestone Institute co-coaching and ninja real estate investor course

By Bruce Firestone | Business Coaching , Entrepreneurship , Finance , Firestone Institute , Investing , Life Coaching , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Sports & Entertainment , Urban Economics

YES, I want to sign up for the Firestone Institute ninja real estate investor, co-coaching and development manager course. YES, I want to learn how to be a development manager to ensure my projects and those of others I deal with get started as soon as possible and come in on-time and on-budget with as […]

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Jan 08

Why naming your buildings or properties is important

By Bruce Firestone | Business Coaching , Design , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Sports & Entertainment

I am into naming things (like the elves in Tolkien’s Middle Earth did–they spent their first few tens of thousands of years there naming stuff). I also like creating taglines.  It adds value for both landlord and tenant—it’s like Italian trains of the 1970s—the only difference between 1st and 3rd class was the price you paid. #Seriously […]

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Jan 08

Easy Button

By Bruce Firestone | Business Coaching , Sales & Marketing

I think that all organizations–even NFPs (not for profits), charities and foundations–need an effective way to connect with their marketplace. If it takes too much time or money (or both) to connect with potential clients/donors/sponsors, your organization is doomed to fail. So, what I want is an “easy” button—something you “press” and, presto, clients and […]

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Jan 01

Three Laws of Power Selling

By Bruce Firestone | Business Coaching , Entrepreneurship , Finance , Investing , Real Estate , Sales & Marketing

[Note: this is an excerpt from Entrepreneurs Handbook II, https://brucemfirestone.com/product/entrepreneurs-handbook-ii/] Here are Firestone’s Three Laws of Power Selling. First, I’ll iterate them and, second, I’ll give some examples that will seek to illustrate how the Three Laws of Power Selling actually work. Most people read these types of things and they nod wisely but really […]

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Dec 01

Ten Terryisms to guide you

By Bruce Firestone | Business Coaching , Sales & Marketing

[excerpt from Don’t Back Down, the real story of the founding of the NHL’s Ottawa Senators and why big leagues matter, Bruce M Firestone, 2015, https://brucemfirestone.com/product/dont-back-down/] Ottawa-based tech and real estate billionaire Sir Terence “Terry” Matthews reinforces the following ten “Terryisms” for each startup he has guided to success: 1. Form an early (and lasting) attachment to your […]

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Sep 20

Perfect Machine

By Bruce Firestone | Architecture , Business Coaching , Business Models , Design , Real Estate , Sales & Marketing

Engineers say a perfect machine is one with no moving parts. I’d add to that: Complexity is the enemy of success in all endeavors. How could we apply those twin concepts to business modeling? Here’s how: By answering the question–can we reduce the complexity of operating an organization, any business even charity, not-for-profit or foundation, […]

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