Category Archives for "Sales & Marketing"

Bruce M Firestone, PhD, keynote at FanSaves Event May 2019 YouTube video link: https://youtu.be/ZY6j-PgjUFU What is covered? -even Ice Fishing Huts are sponsored! -and keynotes are sponsored! -Ottawa 67s find a way to say “Yes!” to every sponsorship request by turning such asks into a new sales channel by harnessing the give a person a fishing […]

I have long believed that the best urban condition is one that arises from multiple ownership of land, each of them doing their own thing in a kind of organic growth mode. In other words, the best towns, villages and cities in my view evolve with little in the way of interference from a modern […]

Sales and marketing are about storytelling, true, but it’s also about improving your ability to communicate. A client of mine started his storytelling business–teaching enterprises how to do a better job at communicating their stories. His first step is interviewing clients using a two-way video tool like Zoom, which he records and uploads (unlisted) to […]

I can think of many reasons why realtors should own some rental properties, not least because, if you represent or coach investors the way I do, one of the first questions they’ll ask you is this: “Do you walk the walk or just talk the talk?” If you have your own successful portfolio, well, this […]

In a ground-breaking study[1], University of Chicago Booth School of Business economist Chang-Tai Hsieh and University of California at Berkeley professor Enrico Morerri reported that restraints on new housing prevented people, especially young talent, from moving to or staying in clusters of innovation. They found that such constraints: “lowered aggregate US growth by 36 percent […]

Young clients of mine refused to meet with me last week to learn about how they could rent a house for free or close to free (via an augmented tenancy) and they said, “No we just want to rent!” No wonder they’re poor. Are they stupid for saying this? Maybe. But I think not… it’s […]