Category Archives for "Sales & Marketing"

Jan 29

Firestone Institute co-coaching and ninja real estate investor course

By Bruce Firestone | Business Coaching , Entrepreneurship , Finance , Firestone Institute , Investing , Life Coaching , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Sports & Entertainment , Urban Economics

YES, I want to sign up for the Firestone Institute ninja real estate investor, co-coaching and development manager course. YES, I want to learn how to be a development manager to ensure my projects and those of others I deal with get started as soon as possible and come in on-time and on-budget with as […]

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Jan 08

Why naming your buildings or properties is important

By Bruce Firestone | Business Coaching , Design , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Sports & Entertainment

I am into naming things (like the elves in Tolkien’s Middle Earth did–they spent their first few tens of thousands of years there naming stuff). I also like creating taglines.  It adds value for both landlord and tenant—it’s like Italian trains of the 1970s—the only difference between 1st and 3rd class was the price you paid. #Seriously […]

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Jan 08

Easy Button

By Bruce Firestone | Business Coaching , Sales & Marketing

I think that all organizations–even NFPs (not for profits), charities and foundations–need an effective way to connect with their marketplace. If it takes too much time or money (or both) to connect with potential clients/donors/sponsors, your organization is doomed to fail. So, what I want is an “easy” button—something you “press” and, presto, clients and […]

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Jan 01

Three Laws of Power Selling

By Bruce Firestone | Business Coaching , Entrepreneurship , Finance , Investing , Real Estate , Sales & Marketing

[Note: this is an excerpt from Entrepreneurs Handbook II, https://brucemfirestone.com/product/entrepreneurs-handbook-ii/] Here are Firestone’s Three Laws of Power Selling. First, I’ll iterate them and, second, I’ll give some examples that will seek to illustrate how the Three Laws of Power Selling actually work. Most people read these types of things and they nod wisely but really […]

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Dec 01

Ten Terryisms to guide you

By Bruce Firestone | Business Coaching , Sales & Marketing

[excerpt from Don’t Back Down, the real story of the founding of the NHL’s Ottawa Senators and why big leagues matter, Bruce M Firestone, 2015, https://brucemfirestone.com/product/dont-back-down/] Ottawa-based tech and real estate billionaire Sir Terence “Terry” Matthews reinforces the following ten “Terryisms” for each startup he has guided to success: 1. Form an early (and lasting) attachment to your […]

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Sep 20

Perfect Machine

By Bruce Firestone | Architecture , Business Coaching , Business Models , Design , Real Estate , Sales & Marketing

Engineers say a perfect machine is one with no moving parts. I’d add to that: Complexity is the enemy of success in all endeavors. How could we apply those twin concepts to business modeling? Here’s how: By answering the question–can we reduce the complexity of operating an organization, any business even charity, not-for-profit or foundation, […]

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Aug 28

Agritainment: Monterosa Extra Virgin Olive Oil

By Bruce Firestone | Architecture , Business Coaching , Business Models , Design , Real Estate , Sales & Marketing

Fifteen minutes outside of Olhão, Portugal, you will find a 30-hectare olive oil plantation that combines sustainable farming practices with agritainment. Most mornings around 10 or 10:30 am, a Monterosa (favorably reviewed on TripAdvisor–62 reviews, five stars) staffer will take a group of around 30 (made up of locals on holiday and tourists) around the […]

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Jul 28

How to really sell

By Bruce Firestone | Business Models , Sales & Marketing

Best Buy, according to most prognosticators, should be dead by now… bulldozed by Amazon, but it’s not. How did they turn the trick? They changed their business model. If you are in a products business these days, you will want to add services. If you’re in the service biz, you’ll want to consider adding products. […]

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