Category Archives for "Sales & Marketing"

May 26

What’s holding back the economy?

By Bruce Firestone | Architecture , Business Models , Design , Entrepreneurship , Finance , Ideas , Investing , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Urban Economics

In a ground-breaking study[1], University of Chicago Booth School of Business economist Chang-Tai Hsieh and University of California at Berkeley professor Enrico Morerri reported that restraints on new housing prevented people, especially young talent, from moving to or staying in clusters of innovation. They found that such constraints: “lowered aggregate US growth by 36 percent […]

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Apr 15

Selling Towns Should not be a Swimsuit Competition

By Bruce Firestone | Architecture , Business Coaching , Entrepreneurship , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Urban Economics

Look at the way this developer sells towns… see below. It’s more of a “swimsuit” competition rather than a value proposition. Key words: “limited” “priced low” “hardwood “ceramic.” #BigMistake IMHO They do OK on location but are missing out on any of these desirable characteristics: walkable, mixed-use, transit, nearby attractions, employment opportunities… which would help […]

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Apr 09

Who needs a basement or sideyard apartment or a backyard coach house?

By Bruce Firestone | Architecture , Design , Finance , Ideas , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Urban Economics

If you talk to many developers like I do, the answer to this question is often, “No one” or “Not many.” I disagree. Market segments which need the extra income or space include: -seniors who need extra income for their retirement-millennials who need extra income to help pay their mortgages -investors who need higher cap […]

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Mar 10

People wanted for hazardous startup

By Bruce Firestone | Business Coaching , Entrepreneurship , Life Coaching , Sales & Marketing

According to podcaster Mark Leruste, Ernest Shackleton’s famous recruitment ad for his 1914 Endurance expedition to Antarctica could be a useful stand-in today for anyone thinking of becoming an entrepreneur, https://youtu.be/f6nxcfbDfZo. Here’s that ad, which it is believed first ran in the London Times (although that is far from certain, http://discerninghistory.com/2013/05/shackletons-ad-men-wanted-for-hazerdous-journey/): Men wanted for hazardous […]

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Mar 05

Home-builders are building the wrong darn products

By Bruce Firestone | Business Models , Design , Finance , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Urban Economics

If you are like me and think most condos are poor investments with little or no ROI for investors, homeowners, visitors, guests, neighbors and neighborhoods, let alone the environment, well, have a look at these over-priced, over-hyped “branded” homes. Who said: There’s a sucker born every minute? Mind you, branded waste-of-space places apparently sell for […]

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