Category Archives for "Sales & Marketing"

Jan 08

Easy Button

By Bruce Firestone | Business Coaching , Sales & Marketing

I think that all organizations–even NFPs (not for profits), charities and foundations–need an effective way to connect with their marketplace. If it takes too much time or money (or both) to connect with potential clients/donors/sponsors, your organization is doomed to fail. So, what I want is an “easy” button—something you “press” and, presto, clients and […]

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Jan 01

Three Laws of Power Selling

By Bruce Firestone | Business Coaching , Entrepreneurship , Finance , Investing , Real Estate , Sales & Marketing

[Note: this is an excerpt from Entrepreneurs Handbook II, https://brucemfirestone.com/product/entrepreneurs-handbook-ii/] Here are Firestone’s Three Laws of Power Selling. First, I’ll iterate them and, second, I’ll give some examples that will seek to illustrate how the Three Laws of Power Selling actually work. Most people read these types of things and they nod wisely but really […]

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Dec 01

Ten Terryisms to guide you

By Bruce Firestone | Business Coaching , Sales & Marketing

[excerpt from Don’t Back Down, the real story of the founding of the NHL’s Ottawa Senators and why big leagues matter, Bruce M Firestone, 2015, https://brucemfirestone.com/product/dont-back-down/] Ottawa-based tech and real estate billionaire Sir Terence “Terry” Matthews reinforces the following ten “Terryisms” for each startup he has guided to success: 1. Form an early (and lasting) attachment to your […]

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Sep 20

Perfect Machine

By Bruce Firestone | Architecture , Business Coaching , Business Models , Design , Real Estate , Sales & Marketing

Engineers say a perfect machine is one with no moving parts. I’d add to that: Complexity is the enemy of success in all endeavors. How could we apply those twin concepts to business modeling? Here’s how: By answering the question–can we reduce the complexity of operating an organization, any business even charity, not-for-profit or foundation, […]

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