Category Archives for "Sales & Marketing"

Over 2,000 have signed up for this free webinar on March 24 at 7 pm ET: How to protect yourself, your biz, your real estate investments as well as clients, employees, suppliers, guests, residents, tenants… in a time of Covid-19 Listen as 20-experts give their views and take questions… Register now, https://www.covidcrisisplan.com/brucefirestone Prof Bruce is […]

The barndominium We live in what is fast becoming more and more of a gig economy. If you are a hobbyist, an assembler, an artist, a winemaker, a cabinetmaker, a woodworker, a plumber, an electrician, a contractor, manufacturer, a renovator, or you run an HVAC company or a yoga studio or a physiotherapy or RMT […]

(Excerpt from Don’t Back Down, the real story of the founding of the NHL’s Ottawa Senators and why big leagues matter) The most profitable businesses are either illegal (like drugs) or government-owned like property taxes, alcohol distribution (at least in Ontario and Quebec), utilities and lotteries (plus drugs, if you count legalization of cannabis in […]

So, you think you know something about modern-era business models? Well, test yourself by examining what chief executive officer Michael Lastoria has done with his fledgling chain of tiny (300-square foot) &Pizza restaurants, which now number 36 locations on the US east coast. Here’s his secret sauce in which he invokes crucial elements of the […]

Why is it that, for the longest time, the National Football League refused to allow corporations to own one of their franchises? It’s because the NFL understands perhaps better than any other league that a close relationship between ownership and fans/sponsors/corporate community/marketing partners/suppliers/agents/players/coaches/GMs/scouts/lenders/staff/local, state and federal politicians, police and regulatory bodies is incredibly important. With […]

Many real estate developers forget about branding and merchandising. Imagine if you went to a high-end dress shop or a place to buy an expensive suit and they had fabulous clothing but no racks–you had to pick up that dress or suit up from the floor and shake off the dust? Yuck. So, when buying […]

My friend and adviser Corey Oliver helped me develop my very own GaVinci Report. It rhymes with “da Vinci” for a reason–not that I am Leonardo da Vinci but rather Corey is! Actually, it was named after his son Gavin… The GaVinci Report developed by Corey is a storytelling strategy piece; it helps anyone or […]

[The difference between a city accountant and a country one explained…] Clients of mine, first time home-buyers Katie and John (not their real names), are not on a path like others. No, they want to buy a home that pays them rather than one they pay for. What’s that you say? A home that pays […]

Bruce M Firestone, PhD, keynote at FanSaves Event May 2019 YouTube video link: https://youtu.be/ZY6j-PgjUFU What is covered? -even Ice Fishing Huts are sponsored! -and keynotes are sponsored! -Ottawa 67s find a way to say “Yes!” to every sponsorship request by turning such asks into a new sales channel by harnessing the give a person a fishing […]

I have long believed that the best urban condition is one that arises from multiple ownership of land, each of them doing their own thing in a kind of organic growth mode. In other words, the best towns, villages and cities in my view evolve with little in the way of interference from a modern […]

Sales and marketing are about storytelling, true, but it’s also about improving your ability to communicate. A client of mine started his storytelling business–teaching enterprises how to do a better job at communicating their stories. His first step is interviewing clients using a two-way video tool like Zoom, which he records and uploads (unlisted) to […]

I can think of many reasons why realtors should own some rental properties, not least because, if you represent or coach investors the way I do, one of the first questions they’ll ask you is this: “Do you walk the walk or just talk the talk?” If you have your own successful portfolio, well, this […]