Category Archives for "Sales & Marketing"

Look at the way this developer sells towns… see below. It’s more of a “swimsuit” competition rather than a value proposition. Key words: “limited” “priced low” “hardwood “ceramic.” #BigMistake IMHO They do OK on location but are missing out on any of these desirable characteristics: walkable, mixed-use, transit, nearby attractions, employment opportunities… which would help […]

If you talk to many developers like I do, the answer to this question is often, “No one” or “Not many.” I disagree. Market segments which need the extra income or space include: -seniors who need extra income for their retirement-millennials who need extra income to help pay their mortgages -investors who need higher cap […]

According to podcaster Mark Leruste, Ernest Shackleton’s famous recruitment ad for his 1914 Endurance expedition to Antarctica could be a useful stand-in today for anyone thinking of becoming an entrepreneur, https://youtu.be/f6nxcfbDfZo. Here’s that ad, which it is believed first ran in the London Times (although that is far from certain, http://discerninghistory.com/2013/05/shackletons-ad-men-wanted-for-hazerdous-journey/): Men wanted for hazardous […]

If you are like me and think most condos are poor investments with little or no ROI for investors, homeowners, visitors, guests, neighbors and neighborhoods, let alone the environment, well, have a look at these over-priced, over-hyped “branded” homes. Who said: There’s a sucker born every minute? Mind you, branded waste-of-space places apparently sell for […]

Want to create an above-average performing real estate investment portfolio and/or a PB4L (personal business for life) that will take care of you and your family for 3 generations? Want to learn how to finance, buy, lease/rent, animate, and manage real estate properly? Want to know the secret to driving up the value of your […]

My friends in Quebec at High Cube, led by Patrick Sauvé, build awesome container homes, offices, workshops and hunting cabins. Their model container home is now for sale for $79,995; that’s Canadian dollars (not USD). They’ll deliver the model to any place in Ontario or Quebec for free; ie, it’s included in the price. You […]