Category Archives for "Sales & Marketing"

Sep 20

Perfect Machine

By Bruce Firestone | Architecture , Business Coaching , Business Models , Design , Real Estate , Sales & Marketing

Engineers say a perfect machine is one with no moving parts. I’d add to that: Complexity is the enemy of success in all endeavors. How could we apply those twin concepts to business modeling? Here’s how: By answering the question–can we reduce the complexity of operating an organization, any business even charity, not-for-profit or foundation, […]

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Aug 28

Agritainment: Monterosa Extra Virgin Olive Oil

By Bruce Firestone | Architecture , Business Coaching , Business Models , Design , Real Estate , Sales & Marketing

Fifteen minutes outside of Olhão, Portugal, you will find a 30-hectare olive oil plantation that combines sustainable farming practices with agritainment. Most mornings around 10 or 10:30 am, a Monterosa (favorably reviewed on TripAdvisor–62 reviews, five stars) staffer will take a group of around 30 (made up of locals on holiday and tourists) around the […]

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Jul 28

How to really sell

By Bruce Firestone | Business Models , Sales & Marketing

Best Buy, according to most prognosticators, should be dead by now… bulldozed by Amazon, but it’s not. How did they turn the trick? They changed their business model. If you are in a products business these days, you will want to add services. If you’re in the service biz, you’ll want to consider adding products. […]

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Jun 11

When is a good time to ask for a raise?

By Bruce Firestone | Architecture , Business Coaching , Life Coaching , Sales & Marketing , Urban Economics

[Here is Bruce Firestone’s contribution to a new book called, Stories about Teaching at Carleton University, 2018]   When one of the courses (Design Economics) I taught at the School of Architecture (now the Azrieli School of Architecture & Urbanism) was reviewed by their accreditation committee, I got a call from the director’s executive assistant […]

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