Category Archives for "Sales & Marketing"

My friend and adviser Corey Oliver helped me develop my very own GaVinci Report. It rhymes with “da Vinci” for a reason–not that I am Leonardo da Vinci but rather Corey is! Actually, it was named after his son Gavin… The GaVinci Report developed by Corey is a storytelling strategy piece; it helps anyone or […]

[The difference between a city accountant and a country one explained…] Clients of mine, first time home-buyers Katie and John (not their real names), are not on a path like others. No, they want to buy a home that pays them rather than one they pay for. What’s that you say? A home that pays […]

Bruce M Firestone, PhD, keynote at FanSaves Event May 2019 YouTube video link: https://youtu.be/ZY6j-PgjUFU What is covered? -even Ice Fishing Huts are sponsored! -and keynotes are sponsored! -Ottawa 67s find a way to say “Yes!” to every sponsorship request by turning such asks into a new sales channel by harnessing the give a person a fishing […]

I have long believed that the best urban condition is one that arises from multiple ownership of land, each of them doing their own thing in a kind of organic growth mode. In other words, the best towns, villages and cities in my view evolve with little in the way of interference from a modern […]

Sales and marketing are about storytelling, true, but it’s also about improving your ability to communicate. A client of mine started his storytelling business–teaching enterprises how to do a better job at communicating their stories. His first step is interviewing clients using a two-way video tool like Zoom, which he records and uploads (unlisted) to […]

I can think of many reasons why realtors should own some rental properties, not least because, if you represent or coach investors the way I do, one of the first questions they’ll ask you is this: “Do you walk the walk or just talk the talk?” If you have your own successful portfolio, well, this […]