Category Archives for "Sales & Marketing"

I try to support worthy causes as best I can. How? By auctioning me off… for breakfast! This is what we do: What: breakfast for you and two amigos (total of up to three) with Sens founder, Century 21 Explorer realty broker, Real Estate Investment and Business coach, Bruce M Firestone, PhD Preparation: send Prof […]

Whether you are a high-flying coach or consultant or a house cleaner, painter, handyman, what should your hourly billing rate be? I get asked that a lot. Here’s my answer: There has been a secular increase in costs in Ottawa and Ontario over the last few years. And not just in Ontario, but all across […]

Not maybe when you think it does. In a northern shelf city like Ottawa, most people believe the spring market starts March 21st or 22nd. It doesn’t. It starts February 15th, when people realize the sun is much stronger and higher in the sky—they finally come out of their winter hibernation and start buying (and […]

YES, I want to sign up for the Firestone Institute co-coaching and ninja real estate investor course as an auditing student. What do I get? -you receive free e-copies of a Learn by Doing series of real estate investment and business books including: 1) Real Estate Investing Made Easy, 2) Retire Rich, Retire Early, 3) […]

Most people who are looking for a job or trying to get a gig or contract or make a sale start with their CV. A CV tells folks what schools you went to, jobs you’ve done, sports you played, skills you have… This, in my view, misses the mark. What do employers or potential clients […]

I am into naming things (like the elves in Tolkien’s Middle Earth did–they spent their first few tens of thousands of years there naming stuff). I also like creating taglines.  It adds value for both landlord and tenant—it’s like Italian trains of the 1970s—the only difference between 1st and 3rd class was the price you paid. #Seriously […]