Category Archives for "Sales & Marketing"

Mar 15

Are you a creative who craves her/his own workshop or makerspace?

By Bruce Firestone | Architecture , Entrepreneurship , Family , PB4L , Real Estate , Sales & Marketing , Urban Economics

The barndominium We live in what is fast becoming more and more of a gig economy. If you are a hobbyist, an assembler, an artist, a winemaker, a cabinetmaker, a woodworker, a plumber, an electrician, a contractor, manufacturer, a renovator, or you run an HVAC company or a yoga studio or a physiotherapy or RMT […]

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Dec 21

What are the best (legal) businesses to be in?

By Bruce Firestone | Architecture , Design , Entrepreneurship , Finance , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Sports & Entertainment , Urban Economics

(Excerpt from Don’t Back Down, the real story of the founding of the NHL’s Ottawa Senators and why big leagues matter) The most profitable businesses are either illegal (like drugs) or government-owned like property taxes, alcohol distribution (at least in Ontario and Quebec), utilities and lotteries (plus drugs, if you count legalization of cannabis in […]

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Oct 05

Pizza for the people by the people

By Bruce Firestone | Business Coaching , Business Models , Design , Entrepreneurship , Finance , Ideas , Investing , PB4L , Real Estate , Sales & Marketing , Urban Economics

So, you think you know something about modern-era business models? Well, test yourself by examining what chief executive officer Michael Lastoria has done with his fledgling chain of tiny (300-square foot) &Pizza restaurants, which now number 36 locations on the US east coast. Here’s his secret sauce in which he invokes crucial elements of the […]

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Sep 28

Why you need an owner in the house

By Bruce Firestone | Business Coaching , Entrepreneurship , Life Coaching , Sales & Marketing , Sports & Entertainment

Why is it that, for the longest time, the National Football League refused to allow corporations to own one of their franchises? It’s because the NFL understands perhaps better than any other league that a close relationship between ownership and fans/sponsors/corporate community/marketing partners/suppliers/agents/players/coaches/GMs/scouts/lenders/staff/local, state and federal politicians, police and regulatory bodies is incredibly important. With […]

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Aug 10

Land development: merchandising and marketing

By Bruce Firestone | Architecture , Business Coaching , Design , Entrepreneurship , Ideas , Real Estate , Sales & Marketing , Urban Economics

Many real estate developers forget about branding and merchandising. Imagine if you went to a high-end dress shop or a place to buy an expensive suit and they had fabulous clothing but no racks–you had to pick up that dress or suit up from the floor and shake off the dust? Yuck. So, when buying […]

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Jul 01

Woodlot development potential

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Finance , Ideas , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Urban Economics

[The difference between a city accountant and a country one explained…] Clients of mine, first time home-buyers Katie and John (not their real names), are not on a path like others. No, they want to buy a home that pays them rather than one they pay for. What’s that you say? A home that pays […]

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Jun 15

How to get sponsors for practically anything

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Finance , Ideas , Investing , Real Estate , Sales & Marketing , Sports & Entertainment , Urban Economics

Bruce M Firestone, PhD, keynote at FanSaves Event May 2019 YouTube video link: https://youtu.be/ZY6j-PgjUFU What is covered? -even Ice Fishing Huts are sponsored! -and keynotes are sponsored! -Ottawa 67s find a way to say “Yes!” to every sponsorship request by turning such asks into a new sales channel by harnessing the give a person a fishing […]

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Jun 15

Planning at Macro and Micro Scales

By Bruce Firestone | Architecture , Design , Ideas , Investing , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Sports & Entertainment , Urban Economics

I have long believed that the best urban condition is one that arises from multiple ownership of land, each of them doing their own thing in a kind of organic growth mode. In other words, the best towns, villages and cities in my view evolve with little in the way of interference from a modern […]

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Jun 04

How to give a better interview or be a better interviewer

By Bruce Firestone | Business Coaching , Life Coaching , Sales & Marketing

Sales and marketing are about storytelling, true, but it’s also about improving your ability to communicate. A client of mine started his storytelling business–teaching enterprises how to do a better job at communicating their stories. His first step is interviewing clients using a two-way video tool like Zoom, which he records and uploads (unlisted) to […]

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May 28

Why realtors should also own their own rental portfolio

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Ideas , Investing , Real Estate Investment Coaching , Sales & Marketing

I can think of many reasons why realtors should own some rental properties, not least because, if you represent or coach investors the way I do, one of the first questions they’ll ask you is this: “Do you walk the walk or just talk the talk?” If you have your own successful portfolio, well, this […]

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May 26

What’s holding back the economy?

By Bruce Firestone | Architecture , Business Models , Design , Entrepreneurship , Finance , Ideas , Investing , Real Estate , Real Estate Investment Coaching , Sales & Marketing , Urban Economics

In a ground-breaking study[1], University of Chicago Booth School of Business economist Chang-Tai Hsieh and University of California at Berkeley professor Enrico Morerri reported that restraints on new housing prevented people, especially young talent, from moving to or staying in clusters of innovation. They found that such constraints: “lowered aggregate US growth by 36 percent […]

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