Category Archives for "Real Estate"

Mar 12

Shape of Water

By Bruce Firestone | Real Estate

In my newest learning outcome novel, Jenna’s Story, I tell the legend of the Black Water, a Brazilian tale about the Negro D’água who protects the streams and rivers of that nation. In this scene, Jenna is explaining to her friend, Tom, why you must throw your first-caught fish back… BTW, Jenna talks like a […]

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Mar 06

Architects, Design and ROI

By Bruce Firestone | Real Estate

When I taught at Carleton University’s Azrieli School of Architecture & Urbanism, I emphasized through the course, Design Economics, the importance of treating your clients as patrons not customers. That means, students were encouraged to: -think about not only the beauty of their designs and the urban context in which they were built, but also the […]

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Feb 25

How to really sell: negative cost selling

By Bruce Firestone | Real Estate

I asked the founder (Linda Gary) of Gary Interiors http://www.garyinteriors.ca/ why she is so successful in terms of her sales over a long period of time. Here’s what she answered, and it’s quite profound: “You’ve got to care about people before you care about the sale.” I’ve said it differently in the past, “People like to buy from people […]

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Feb 25

Spy Loft Basement Excavation

By Bruce Firestone | Architecture , Design , Real Estate , Urban Economics

Looking for a pot of gold? Look no further than your basement where a leprechaun has left you a treasure… [CASE STUDY: renovation, investment, cap rate, basement excavation, subterranean rights, rental rate, marketing] Think you have to visit London England to see basement excavations that add living space to a house below grade, http://profbruce.tumblr.com/post/166749246449/central-london? Think that these […]

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