Category Archives for "Real Estate Investment Coaching"

The smaller the house you build, the more creative you need to be. One of my daughters is moving into her own home that is just 192 sq ft. She’ll live right next door to a small workshop (about 350 sq ft) where she will design and produce high fashion custom clothing for glamorous women […]

We helped one of my daughters (I have five children) buy a home four years ago for $345,000. We added a basement apartment for $80k so her total cost is about $425,000. We had it appraised last month—after insane pandemic-induced appreciation, it’s now worth $760,000 according to a local appraiser. First thing she said to […]

At the beginning of this pandemic, folks asked me what I thought would happen to real estate values. I believed office and shopping mall valuations would fall out of bed while industrial and residential would hold their own. The latter because people always need a place to live; the former because I thought nations (including […]

Since a number of my readers and coaching clients are realtors, I thought I’d lay something down here for them. They’ve all heard, “You have to list to last,” and since it is spring, well, here’re 22 tips—     Lawn signs work So, do free webinars And doorhangers or flyers[1] Develop a decent email list (legally, […]

By Bruce M Firestone, PhD, Royal LePAGE Performance broker, Ottawa Senators founder, real estate investment and business coach How to become an indispensable lifetime real estate investment client adviser course APPLY NOW! DOWNLOAD THIS FORM, COMPLETE IT AND RETURN IT TO BRUCE@BRUCEMFIRESTONE.COM, https://www.dropbox.com/s/09vj5nqn29jwea8/rlp-lifetime-adviser-course-signup-form-bruce-m-firestone-institute-2021.pdf?dl=0 Schedule 2021 RLP training session #1: Don’t sell this house! March 18th, […]

I can’t believe that other landowners/property owners haven’t figured out how to repurpose their retail space to live-work-play-make spaces, all at grade. There is demand for these types of spaces from gigpreneurs who, for example, want to work in a street-facing studio and live behind their store, all on one level (ie, the ground floor). […]

Main Street Makeovers He must have received his law degree in the snail-mail. The guy didn’t know the difference between foreclosure and power-of-sale. Why is this even important? Foreclosure versus Power of Sale Because I advise a number of funds (REITs, MICs, Private Equity Funds, Mortgage Trusts, Mutual Fund Trusts, individual private lenders such as […]

[Excerpt from Gadgets and Gizmos—how to tell if you own a real business or just an expensive hobby  available from, https://brucemfirestone.com/product/gadgets-and-gizmos/] I realize this is a somewhat self-serving headline since I am a real estate investment and business coach and my spouse is a California-based CTI[1]-trained life coach, but don’t take my word for it—listen […]

Book review of Pitch Anything, an innovative method for presenting, persuading and winning the deal by Oren Klaff, https://youtu.be/0ihMwKc2Sow With insights from Bruce M Firestone, PhD Plus, how a yoga teacher went from earning just over $30k a year to more than $100k Plus, how Prof Bruce successfully pitched the NHL for an expansion franchise […]

Here’s an article I wrote some time ago. In it, I was trying to understand why someone might pay $171,000 more for an urban townhouse, which was essentially the same as a suburban, much less expensive one, except closer into town. Was it a rational economic choice? Here’s what I concluded… then. Today, in an […]

A client of mine asks, “Hi Bruce, what are your thoughts on real estate and the economy over the next 12-24 months?” Here’s what I answered: No one really knows what will happen, but in my view, there will be many opportunities for people with cash. I suspect several trillion dollars of real estate in […]

If you’d like to send the quiz (sans answers) to your friends, use this link, https://brucemfirestone.com/prof-bruce-real-estate-investment-trivia-quiz/. 1. in which decade from 1950 to present day did mortgage interest rates reach their peak? 1950s 1960s 1970s 1980s 1990s 2000s 2010s [21.46% peak, 2nd half of 1981] 2. what does PIT stand for? planning and information technology […]