Category Archives for "Design"

Oct 02

Longyards grand opening

By Bruce Firestone | Architecture , Business Coaching , Business Models , Design , Entrepreneurship , Investing , PB4L , Real Estate , Real Estate Investment Coaching , Urban Economics

While it is a long march from humble beginnings to a continent-spanning business operation, if anyone can do it, it’s my friend and coaching client, Chris Long, pictured here with his oldest daughter, Lily, at the grand opening of Longyards at 6571 Bank street in Ottawa Canada on October 1st, 2019. Chris is a trained […]

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Sep 21

Potential policies and strategic directions for the city of Ottawa

By Bruce Firestone | Architecture , Design , Entrepreneurship , Finance , Ideas , Real Estate , Urban Economics

[This is the third in a 3-part series written for Ottawa Business Journal by OBJ columnist, Bruce M Firestone, PhD, who is working with the city of Ottawa to develop a new OP, official plan, one that is suited to 21st century conditions—both economic, sociological and environmental.] Introduction If you were the ultimate authority in […]

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Aug 10

Land development: merchandising and marketing

By Bruce Firestone | Architecture , Business Coaching , Design , Entrepreneurship , Ideas , Real Estate , Sales & Marketing , Urban Economics

Many real estate developers forget about branding and merchandising. Imagine if you went to a high-end dress shop or a place to buy an expensive suit and they had fabulous clothing but no racks–you had to pick up that dress or suit up from the floor and shake off the dust? Yuck. So, when buying […]

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Jul 31

On the plus side of a tornado attack: multi level basements

By Bruce Firestone | Architecture , Design , Ideas , Investing , Real Estate , Urban Economics

On the plus side of getting whacked by a tornado in September 2018 is knowing soil conditions in our neighborhood, Arlington Woods. It’s sand all the way down–a great foundation material–it’ll support residential structure no problem at all plus the drainage is fantastic. Here’s our neighbor’s home. Her house was destroyed by the tornado attack. […]

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