Benefits You Can Offer Sponsors

By Bruce Firestone | Uncategorized

Oct 15

Here’s an excellent list of possible benefits you can offer sponsors put together by Kim Harrison, consultant, author and principal of

-Overall naming rights

-Naming rights to a physical section, area or group

-Naming rights for a given time period such as part of a day at an exhibition, trade show or sports event, a full day, weekend or week

-Naming rights for an event-based award or trophy

-Naming rights to one of several events

-Naming rights to a related or minor event

-Major sponsorship

-Supporting sponsorship

-Official product status

-Preferred supplier status

-Exclusivity among sponsors at a given level

-Use of logos, images or trademarks

-Merchandising rights

-Product endorsement

-Input into choice of venue, route or timing

-Choice of sponsor venue for launch, main event or supporting event

-On-site product sampling opportunities

-Demonstration or display opportunities

-Perimeter signage – full, partial or non-telecast view

-Event signage, exclusive or non-exclusive

-Signage on buildings, structures, vehicles, competitor uniforms, event staff

-Hospitality – tickets to the event, tickets to corporate boxes, reserved seating etc

-Introductions to celebrities (‘talent’)

-Customized hospitality event to suit the sponsor’s VIP audience

-Internet-related benefits such as content for the sponsor website

-Provision of ‘web events’ created especially such as chat with ‘talent’

-Banner or pull-through ads on the event website

-Promotion or contest on the event website

-Naming rights to the event website

-Loyalty benefits – access to the event or area for a target group

-Early access to tickets before public sales

-Blocks of tickets for loyal customers, eg sports grand final or other sports

-Database marketing – access to event-generated database for direct mailing

-Opportunity to provide inserts to event-based mail outs

-Opportunity to use database to draw prizes, tickets etc

-Participation in the event by employees, shareholders

-Access to discounts, merchandise etc

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About the Author

Bruce is an entrepreneur/real estate broker/developer/coach/urban guru/keynote speaker/Sens founder/novelist/columnist/peerless husband/dad.