All Posts by Bruce Firestone

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About the Author

Bruce is an entrepreneur/real estate broker/developer/coach/urban guru/keynote speaker/Sens founder/novelist/columnist/peerless husband/dad.

Jul 31

On the plus side of a tornado attack: multi level basements

By Bruce Firestone | Architecture , Design , Ideas , Investing , Real Estate , Urban Economics

On the plus side of getting whacked by a tornado in September 2018 is knowing soil conditions in our neighborhood, Arlington Woods. It’s sand all the way down–a great foundation material–it’ll support residential structure no problem at all plus the drainage is fantastic. Here’s our neighbor’s home. Her house was destroyed by the tornado attack. […]

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Jul 23

Specific opportunities and challenges facing Ottawa in a global context

By Bruce Firestone | Architecture , Design , Entrepreneurship , Finance , Ideas , Investing , Real Estate , Urban Economics

[This is the second in a 3-part series written for Ottawa Business Journal by OBJ columnist, Bruce M Firestone, PhD, who is working with the city of Ottawa to develop a new OP, official plan, one that is suited to 21st century conditions—both economic, sociological and environmental. An edited version of this article appears at, […]

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Jul 15

Nothing can go wrong in the construction industry, right?

By Bruce Firestone | Architecture , Business Coaching , Design , Finance , Investing , Real Estate , Real Estate Investment Coaching , Urban Economics

A client of mine asked me today about helping him sort through a very complex contract to fit up his new swim school. Obviously, the construction industry is perfect, right? Wrong. Here’s what I wrote him: This is scary for everyone. The four major things that can often go wrong in this biz are: 1. […]

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Jul 12

Taking care of yourself and your family for three generations

By Bruce Firestone | Business Coaching , Business Models , Finance , Firestone Institute , Investing , Real Estate , Real Estate Investment Coaching

I believe it’s time for a new approach to taking care of yourself and your family for at least three generations. By “new” I actually mean hundreds of years old–wealthy families the world over have known for many, many generations that the best way to provide for themselves and their families is by owning their […]

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