All Posts by Bruce Firestone

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Bruce is an entrepreneur/real estate broker/developer/coach/urban guru/keynote speaker/Sens founder/novelist/columnist/peerless husband/dad.

Sep 21

Potential policies and strategic directions for the city of Ottawa

By Bruce Firestone | Architecture , Design , Entrepreneurship , Finance , Ideas , Real Estate , Urban Economics

[This is the third in a 3-part series written for Ottawa Business Journal by OBJ columnist, Bruce M Firestone, PhD, who is working with the city of Ottawa to develop a new OP, official plan, one that is suited to 21st century conditions—both economic, sociological and environmental.] Introduction If you were the ultimate authority in […]

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Sep 19

The problem with deposits and what is a legal agreement anyway?

By Bruce Firestone | Business Coaching , Entrepreneurship , Finance , Investing , Real Estate , Real Estate Investment Coaching , Urban Economics

Most agreements of purchase and sale have a number of elements in them— A (small) deposit which is credited on completion A down-payment (added to the deposit) on completion A mortgage in 1st place from a major lender And sometimes a 2nd mortgage seller take back from the seller or a 2nd mortgage from a […]

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Sep 15

How to create your very own high-performing PB4L, personal business for life

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Finance , Ideas , PB4L , Real Estate , Real Estate Investment Coaching , Urban Economics

Where do (good) ideas come from to start your own business? Well, if you are Ben Jacobsen, you marvel at the fact that your girlfriend is willing to spend $10 on a tiny package of bespoke table salt. So, he left Europe and moved back to the Oregon coast where he sampled seawater from 27-bays […]

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Aug 17

In defense of the sharing economy and in particular home-sharing platforms

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Finance , Ideas , Investing , Real Estate , Real Estate Investment Coaching , Urban Economics

[Feature image: Airbnb founder Joe Gebbia (right)] In June 2019, I wrote to city consultant Brian Bourns who had held a short-term rental workshop, https://ottawa.ca/en/short-term-rental-workshop-3, which no doubt brought forth many competing viewpoints on Airbnb, VRBO, Expedia et al. Below you will find my note to Brian and also a defense of home-sharing written by […]

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Aug 10

Land development: merchandising and marketing

By Bruce Firestone | Architecture , Business Coaching , Design , Entrepreneurship , Ideas , Real Estate , Sales & Marketing , Urban Economics

Many real estate developers forget about branding and merchandising. Imagine if you went to a high-end dress shop or a place to buy an expensive suit and they had fabulous clothing but no racks–you had to pick up that dress or suit up from the floor and shake off the dust? Yuck. So, when buying […]

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