All Posts by Bruce Firestone


About the Author

Bruce is an entrepreneur/real estate broker/developer/coach/urban guru/keynote speaker/Sens founder/novelist/columnist/peerless husband/dad.

Oct 02

Longyards grand opening

By Bruce Firestone | Architecture , Business Coaching , Business Models , Design , Entrepreneurship , Investing , PB4L , Real Estate , Real Estate Investment Coaching , Urban Economics

While it is a long march from humble beginnings to a continent-spanning business operation, if anyone can do it, it’s my friend and coaching client, Chris Long, pictured here with his oldest daughter, Lily, at the grand opening of Longyards at 6571 Bank street in Ottawa Canada on October 1st, 2019. Chris is a trained […]

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Sep 29

Rick Mercer One-tonne Challenge

By Bruce Firestone | Architecture , Business Coaching , Green for Real , Ideas , Urban Economics

[Neo-urbanist catalysts and anti-catalysts] Some time ago, I saw a Rick Mercer GOC (government of Canada) produced television commercial titled the “One Tonne Challenge.” My eldest daughter, Rachel turned to me after the commercial and asked, “How do I personally go about reducing my carbon footprint, Dad?” That is one of the problems with well-meaning […]

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Sep 28

Why you need an owner in the house

By Bruce Firestone | Business Coaching , Entrepreneurship , Life Coaching , Sales & Marketing , Sports & Entertainment

Why is it that, for the longest time, the National Football League refused to allow corporations to own one of their franchises? It’s because the NFL understands perhaps better than any other league that a close relationship between ownership and fans/sponsors/corporate community/marketing partners/suppliers/agents/players/coaches/GMs/scouts/lenders/staff/local, state and federal politicians, police and regulatory bodies is incredibly important. With […]

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Sep 21

Potential policies and strategic directions for the city of Ottawa

By Bruce Firestone | Architecture , Design , Entrepreneurship , Finance , Ideas , Real Estate , Urban Economics

[This is the third in a 3-part series written for Ottawa Business Journal by OBJ columnist, Bruce M Firestone, PhD, who is working with the city of Ottawa to develop a new OP, official plan, one that is suited to 21st century conditions—both economic, sociological and environmental.] Introduction If you were the ultimate authority in […]

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Sep 19

The problem with deposits and what is a legal agreement anyway?

By Bruce Firestone | Business Coaching , Entrepreneurship , Finance , Investing , Real Estate , Real Estate Investment Coaching , Urban Economics

Most agreements of purchase and sale have a number of elements in them— A (small) deposit which is credited on completion A down-payment (added to the deposit) on completion A mortgage in 1st place from a major lender And sometimes a 2nd mortgage seller take back from the seller or a 2nd mortgage from a […]

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Sep 15

How to create your very own high-performing PB4L, personal business for life

By Bruce Firestone | Business Coaching , Business Models , Entrepreneurship , Finance , Ideas , PB4L , Real Estate , Real Estate Investment Coaching , Urban Economics

Where do (good) ideas come from to start your own business? Well, if you are Ben Jacobsen, you marvel at the fact that your girlfriend is willing to spend $10 on a tiny package of bespoke table salt. So, he left Europe and moved back to the Oregon coast where he sampled seawater from 27-bays […]

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