Advanced Design Economics Course Description

By Bruce Firestone | Uncategorized

Dec 31

for Artpreneurs

certificate course is a six morning course commencing on a Monday and ending on
a Saturday. Lectures begin at 0900 and conclude at noon followed by a one hour
workshop. Lunch is served at 1 pm after which students have the rest of the day
to do other work. The Saturday morning session is reserved for student
presentations. This course is aimed at persons with a 3rd or 4th year
university-level of understanding and capability.

Course Description

goal of this course is to equip design professionals with the tools they need
to not only discuss and describe the cost side of their art, architecture,
videography, filmmaking, games, writing but also the value created by their
work. Topics covered in the course include:

Introduction to Advanced Design Economics
2. Concept Planning and Functional Programming
3. Advanced Spreadsheet Use: Cost/Benefit Analysis using Internal Rate of
Return (IRR), relationship between costs and benefits, feedback loop between
design program, functional analysis and cost/benefit analysis
4. Role of Creativity, Innovation and Differentiated Value
5. IP Protection, Copyright, Trademark, Public Domain
6. Scheduling, Critical Path Methodology and Project Management
7. Marketing Channels
8. Finance for Artpreneurs
9. Introduction to Product Management
10. Introduction to Business Models

lecturers: one or more of the following—IP lawyer, architect, artist, writer,
video game designer, filmmaker, marketing agency, industrial designer,


Create a design and functional program for your project (15%)
B. Prepare an analysis of costs and benefits using a spreadsheet and IRR (15%)
C. Create a Critical Path for development and implementation of project (15%)
D. Develop a marketing program (15%)
E. Develop a financial plan (15%)
B. Present your project to the class (25%)

Next Scheduled Course

Ottawa, Canada. Monday May 20 to Saturday May 25,
2013 [9 am to Noon followed by 1 hour workshop and lunch]

Course Pre-Preparation

1. Please get a free Twitter
account and follow @ProfBruce. We will be using the hashtag #IOE. Please read
‘Twitter Nation‘

About the Principal Lecturer

Bruce is a leader in the fields of urban design, development, economics and

is or has been an operations research engineer, a real estate developer, a
hockey executive, University Prof, consultant, art collector and benefactor,
real estate and mortgage broker (Century 21 Explorer Realty), writer,
columnist, futurist and novelist as well as Executive Director of
not-for-profit dedicated to assisting entrepreneurs,
intrapreneurs and artpreneurs everywhere. He is a peerless husband and father
of five great kids and one fine grandson.

Bruce has launched or helped launch more than 168 startups in fields including
tech, real estate, design, art and services. He advises clients on business
modeling, self-financing, smart marketing, differentiated value, harnessing the
Internet, urban design and real estate development as well as issues related to
entrepreneurial companies and organizations including not-for-profits and
charities. His real estate company Terrace Investments was the first parent
company of the Ottawa Senators and their home, Scotiabank Place. In addition to that
development, Terrace also developed homesites for more than 1,200 residences as
well as constructing dozens of office buildings, shopping plazas, industrial
condos and engaging in extensive land development activities.

May of 2006, Dr. Firestone joined the University of Ottawa’s
Telfer School of Management at as its first Entrepreneur-in-Residence. He has
previously taught or studied at McGill University (Bachelor of Civil
Engineering), Laval University, Harvard University, University of Western
Ontario, University of New South Wales (Master of Engineering-Science, Traffic
and Transportation), Australian National University (PhD in Urban Economics)
and Carleton University. Prof Bruce is now Entrepreneurship Ambassador for the Telfer School.
He taught Design Economics at Carleton
University’s School of Architecture
for 14 years.

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About the Author

Bruce is an entrepreneur/real estate broker/developer/coach/urban guru/keynote speaker/Sens founder/novelist/columnist/peerless husband/dad.