Oct 28

2 for 1 Deal on Don’t Back Down

Would you like a copy of Bruce M Firestone’s book, Don’t Back Down, the real story of the founding of the NHL’s Ottawa Senators and why big leagues matter due out December 6th 2015, the 25th anniversary of the conditional grant of franchise to Ottawa?

If you do, download this word doc*, fill it in and send it to bruce.firestone@century21.ca. You will not only receive your copy, we’ll send a bonus copy to a friend, colleague, favorite customer/supplier or family member on your behalf. Don’t tell him or her–it’ll be an Xmas surprise.

Regular price is $9.95 + HST, but for a limited time, it’s 2 for 1 so you pay just $4.98 per copy.

Offer is good til the end of November 2015.

@ profbruce @ quantum_entity

* download: https://www.dropbox.com/s/17hz264z12pkcf9/sign-up-form-don%27t-back-down-public.doc?dl=0

More about the book:

The return of the National Hockey League to Canada’s capital city
begins with Firestone in his late 20s taking over a small real estate
company with just $10,000 for a downpayment, and a yard of guts. He
invested in a faltering business that he turned (along with Senators
co-founders Cyril Leeder and Randy Sexton) into a commercial real estate
empire in less than ten years; this became the foundation for a
successful bid to bring the National League back to Ottawa after a
nearly 60-year hiatus.

They put it all on the line; risking tens of millions of dollars, to
bring the Senators back to Ottawa and then build their new home arena,
the Palladium, now Canadian Tire Centre. It became a high tension,
multi-faceted endeavor with all the suspense of a Borgia series, with
competing cities and political interests aligned against their team’s
bid. Their resulting success changed the city and brought a sense of
pride to all of Canada at a time when the country was already going
through another tough recession and had lost two existing NHL teams, in
Quebec and Winnipeg.

Firestone explores and explains the world of pro sports–its
characters, economics and prospects in North America. He shows how it
might be possible to add more NHL teams in Canada, and what the future
may hold for sports leagues and the Sens in a changing technological
scene and altered state of city planning and development.


Spread The Word

About the Author

Bruce is an entrepreneur/real estate broker/developer/coach/urban guru/keynote speaker/Sens founder/novelist/columnist/peerless husband/dad.